Benoist (tea)

Benoist
Headquarters Tokyo, Japan[1]
Website benoist.co.jp

Benoist is a type of British-style tea marketed in Japan. The brand was greatly popularised by the Japanese movie Densha Otoko,[2] where sales reportedly tripled as a result of being featured in the movie. The drama claimed that Benoist is the only tea company to hold a set of three Royal Warrants, specifically by Her Majesty the Queen, HRH The Prince of Wales, and HM the Queen Mother. However, there is no evidence to support this claim, and a search of the Royal Warrant Holders Association website reveals this to actually be true of R. Twining & Co.

References

  1. ↑ http://www.benoist.co.jp/hpgen/HPB/shop/business.html
  2. ↑ http://books.google.com/books?id=t6nABAAAQBAJ&pg=PT189&lpg=PT189&dq=benoist+tea&source=bl&ots=RqK4mg8d-g&sig=CsZysIWANyn4auyIV0lrjW5iHTI&hl=en&sa=X&ei=VWRJVPahGo_giQLQs4GYDQ&ved=0CB8Q6AEwADgK#v=onepage&q=benoist%20tea&f=false

External links


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