Bernstein-Rein

Bernstein-Rein
Private
Industry Advertising
Founded 1964[1]
Headquarters Kansas City, Missouri, USA
Key people
 Bob Bernstein, Chairman/CEO
Steve Bernstein, President
Skip Rein, Vice Chairman
Number of employees
 225[2]
Website www.b-r.com

Bernstein-Rein (BR) is an independent marketing and communications firm established in 1964 and located in Kansas City, Missouri. Bernstein-Rein was named one of the top 10 branding agencies of 2009 by Advertising Age.

Company history

In the 1990s, Bernstein-Rein developed its own retail business, Beauty Brands, creating a retail approach it describes as "InsideOut Retailing".[3] The agency's philosophy is "Be Real."

The agency was involved in the development of the McDonald's Happy Meal in 1976, and works with multiple McDonald's cooperative regions. Bernstein-Rein also worked with Walmart between 1974 and 2006, during which time it helped to grow the retailer from a small Bentonville, Arkansas chain to the largest in the world.[4] In 2012, the company's clients included Banfield Pet Hospital, MetLife Employee Benefits, Black & Veatch, PetSmart, Christopher Elbow Artisanal Chocolates, Clayton Homes, CrockPot, Havertys Furniture, Hostess Brands, Mr. Coffee and Nebraska Book Company.

At one time, BR was one of the six largest independent ad agencies in the United States, with 350 associates and annual billings of more than $500 million.[5] In 2008, after losing accounts with Walmart and USAA, its gross income was $45.1 million.[6]

References

  1. ↑ "Company Website". Bernstein-rein.com. Retrieved 2010-04-01.
  2. ↑ Vockrodt, Steve (2010-04-04). "Bernstein-Rein picks up big account in MetLife". Kansas City Business Journal. Retrieved 2013-04-19.
  3. ↑ "Q&A: Steve Bernstein". Adweek.com. 2009-04-15. Retrieved 2010-04-01.
  4. ↑ "Deloitte Touche Tohmatsu: 2006 Global Powers of Retailing". Deloitte.com. Retrieved 2010-04-01.
  5. ↑ "Robert A. Bernstein". Advertising Icon Museum. Retrieved 18 April 2013.
  6. ↑ Vockrodt, Steve (2009-04-05). "Bernstein-Rein lays off staff, warns of more". Kansas City Business Journal. Retrieved 2013-04-19.

External links


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