Berth Milton, Sr.

Berth Milton, Sr., (26 November 1926 – 31 December 2005) was a Swedish pornographer and businessman. He founded Private, the first commercial full-color hardcore pornographic magazine in 1965. Later, he went on to build one of the most renowned brand names in modern pornography. Father of Berth Milton, Jr., the current majority owner and former CEO of Private Media Group.

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