Beth Comstock

Beth Comstock
Born 1960
Nationality American
Alma mater College of William and Mary (B.S.)
Occupation Vice Chair, General Electric
Children 2

Beth Comstock is the vice chair of Business Innovations at General Electric[1] and oversaw the founding of Hulu. She operates GE Business Innovations, which includes GE Lighting, Current, GE Ventures & Licensing and GE sales, marketing and communications.[2]

Personal life

Comstock graduated from the College of William and Mary in 1982 with a Bachelor of Science in biology. She began her career doing local television production in Virginia.[3]

Career

Since 2008, Comstock served as GE’s chief marketing and commercial officer. From 2006, she was President of Integrated Media at NBC Universal overseeing ad sales, marketing and research, and led the company’s digital efforts, including early development of hulu.com, Peacock Equity, and acquiring ivillage.com. [4] In 2003 she was named GE's first chief marketing officer in more than 20 years and created ecomagination as an initiative to drive positive environmental impact from GE and its customers. [5] Previously, she held roles at GE, NBC, CBS and Turner Broadcasting.[6]

Comstock is a member Nike, Inc’s Board of Directors and Trustee president of the Cooper Hewitt, Smithsonian Design Museum. [7]


References

  1. ↑ "GE names a new vice-chair—and she is...". Fortune. September 1, 2015. Retrieved September 1, 2015.
  2. ↑ "GE Names Its First-Ever Female Vice Chair". FastCompany. September 2, 2015. Retrieved September 2, 2015.
  3. ↑ "Beth Comstock". CrunchBase. Retrieved 2012-09-25.
  4. ↑ "Beth Comstock". NY WICI. February 29, 2016. Retrieved February 29, 2016.
  5. ↑ "9 Ways GE Executed Its Radical Green Reinvention". Fast Company. December 10, 2015. Retrieved December 10, 2015.
  6. ↑ "Paley Dialogues: Breakfast". The Paley Center For Media. October 31, 2013. Retrieved October 31, 2013.
  7. ↑ "Matrix 2016: Announcing Our Fifth Presenter, Beth Comstock". NY WICI. March 21, 2016. Retrieved March 21, 2016.
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