Beth Rogers

Beth Rogers (born 1957) is Head of the Marketing and Sales academic community at the University of Portsmouth Business School. She pioneered the MA Sales Management programme, undergraduate sales options and in-company sales programmes at University of Portsmouth Business School. Portsmouth is the only UK business school listed by the University Sales Education Foundation.[1] She is also a member of the Learning Advisory Group of the Chartered Institute of Marketing.

Her early career included business development roles in the IT industry, and consultancy. She was a Visiting Fellow at Cranfield School of Management in the 1990s and co-authored research papers and books with Professor Malcolm McDonald on the subject of key account management.[2]

She is one of very few sales management specialists in the UK. Her recent research has focused on the outsourcing of sales activities[3] (sales outsourcing), but she is also known for publishing on a variety of topics with practitioners (see examples in publication list).

Honours and positions


Publications

References

  1. http://saleseducationfoundation.org/html/univ-list.html
  2. McDonald M, Woodburn D and Rogers B (2000). “Key customers: How to manage them profitably”, Elsevier, Oxford
  3. Rogers B (2011). "Business development" in "The marketing century" (Eds: Kouri J) the Centenary Handbook of the Chartered Institute of Marketing, John Wiley and Son, Chichester
  4. http://www.port.ac.uk/departments/faculties/portsmouthbusinessschool/latestnews/newsarchive/title,115330,en.html
  5. http://web.archive.org/web/20080313071952/http://www.marketingchannel.co.uk/news.php?n=15

External links

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