Betway

Betway Group
Private Company
Industry Gaming
Founded 2006
Products Sports betting, Poker, Casino, Bingo.
Website betway.com, betwaygroup.com

The Betway Group is a leading global online gambling company providing entertainment across a number of brands including Betway Sportsbook, Betway Casino, Betway Vegas, Betway Bingo and Betway Poker.[1]

The Group also operate a number of other brands including Dream Bingo, Bingo on the Box and Spin Casino.[2]

Overview

The Betway Group operates across regulated online marketplaces and holds licences in the UK, Malta, Italy, Denmark, Spain, Belgium, Germany and Ireland.[3][4][5][6][7][8][9]

The Betway Group is based in Malta and Guernsey, with support from London, Cape Town and the Isle of Man.[10]

The Betway Group is a member of the European Sports Security Association,[11] the Independent Betting Adjudication Service,[12] the Remote Gambling Association,[13] and is accredited by international testing agency eCOGRA.[14]

The Betway Group also has a partnership with the Professional Players Federation, which promotes, protects and develops the collective interests of professional sportspeople in the UK.[15] Betway is also a supporter of the Responsible Gambling Trust.[16]

Sponsorship

The Betway Group has sponsored a number of high profile UK-based sporting events through its flagship sportsbook brand Betway including Boxing, Darts, Football, Snooker, Tennis, Horse Racing and eSports.

In February 2014, Betway signed a three-year deal to be the official sponsor of the Premier League Darts in the UK.[17]

In March 2014, Betway was announced as the principal sponsor for the boxing match between Carl Froch and George Groves to be staged at Wembley Stadium.[18][19]

In October 2014, Betway sponsored its first major horse race, the prestigious Queen Mother Champion Chase at the Cheltenham Festival.[20]

In early 2015, Betway added further horse racing sponsorships to its portfolio, including the Lincoln Handicap, the Chester Cup, the Great Voltigeur Stakes and the Yorkshire Cup.[21]

On February 6, 2015 it was announced that Betway would become the official principal sponsor of West Ham United FC in a two and half year deal worth £20m and the football club’s biggest ever commercial agreement.[22]

In April 2015, World Snooker confirmed Betway would become the sponsor of the UK Championship in a three-year agreement.[23]

Betway brand, Dream Bingo, became the headline sponsor for the Inside Soap Awards in August 2015.[24]

In October 2015, Betway signed a deal to sponsor 2015 edition of the largest eSports tournament in the UK, the ESL UK Premiership.[25]

In November 2015, the International Tennis Federation announced Betway as an international sponsor of the Davis Cup and Fed Cup international tennis competitions in an agreement running through 2018.[26]

Brand Ambassadors

The Betway Group have signed a number of ambassadors to work on behalf of its sportsbook brand, Betway.

The list includes former cricketer and broadcaster Simon Hughes, better known as The Analyst,[27] British National Hunt Racing jockey, Richard Johnson,[28] 2015 Flat champion jockey Silvestre de Sousa[29] and former Irish champion jockey Davy Russell.[30]

Previous ambassadors include England rugby World Cup winner Mike Tindall,[31] ex-Irish and Munster rugby player David Wallace,[32] and Sky Sports golf presenter Sarah Stirk.[33]

Other brands

The Dream Bingo brand, operated by the Betway Group, was re-launched in April 2015, supported by a new website, brand and TV campaign.[34]

In June 2015, Betway Bingo was recognised as the best new online bingo site at the 2015 WhichBingo Awards.[35]

References

  1. ↑ "Betway". betwaygroup.com.
  2. ↑ "Our Brands". betwaygroup.com.
  3. ↑ "Home". gamblingcommission.gov.uk.
  4. ↑ "Licensed Operators". Malta Gaming Authority.
  5. ↑ "Betway Spain, PLC - Directorate General for the Regulation of Gambling". minhap.gob.es.
  6. ↑ "Tilladelsesindehavere/licence holders". spillemyndigheden.dk.
  7. ↑ "Agenzia delle Dogane e dei Monopoli - Concessionari autorizzati al gioco a distanza". agenziadoganemonopoli.gov.it.
  8. ↑ "Markets - Betway". betwaygroup.com.
  9. ↑ "Markets - Betway". betwaygroup.com.
  10. ↑ "Contact - Betway". betwaygroup.com.
  11. ↑ Ted Menmuir. "Betway gains ESSA membership". SBC News.
  12. ↑ "Betway confirms IBAS Registration". casinolifemagazine.com.
  13. ↑ https://web.archive.org/20150701200717/http://rga.eu.com.80bola.com/pages/en/members-of-the-rga.html. Archived from the original on July 1, 2015. Retrieved February 10, 2015. Missing or empty |title= (help)
  14. ↑ "eCommerce and Online Gaming Regulation and Assurance - eCOGRA - Home". ecogra.org.
  15. ↑ Ted Menmuir. "Betway forms partnership Professional Players Federation (PPF)". SBC News.
  16. ↑ "Responsible Gambling Trust - Gambling Support - Gambling Problem". responsiblegamblingtrust.org.uk.
  17. ↑ "Betway Premier League Darts 2015 to boast record prize money". UK Sports Management.
  18. ↑ "Froch v Groves secures title sponsor". sportspromedia.com.
  19. ↑ "Betway to sponsor Froch-Groves clash". iGaming Business.
  20. ↑ "Betway new sponsor of Champion Chase". racingpost.com.
  21. ↑ "Betway branch out to Flat with backing of four big races - Horse Racing News - Racing Post". racingpost.com.
  22. ↑ Jacob Steinberg. "West Ham announce record £20m shirt sponsorship deal with Betway". the Guardian.
  23. ↑ Ted Menmuir. "Betway pots UK Championship snooker title sponsorship". SBC News.
  24. ↑ "Dream Bingo sponsors TV awards". intergameonline.com.
  25. ↑ "Betway to sponsor ESL UK Premiership". iGaming Business.
  26. ↑ http://www.nytimes.com/aponline/2015/11/25/sports/tennis/ap-ten-betting-sponsor.html
  27. ↑ Ted Menmuir. "Cricket expert Simon Hughes partners with Betway for this summer’s Ashes". SBC News.
  28. ↑ Ted Menmuir. "Betway signs Richard Johnson as Brand Ambassador for 2015/16 National Hunt season.". SBC News.
  29. ↑ http://www.egrmagazine.com/news/betway_signs_champion_flat_jockey_de_sousa_as_brand_ambassador
  30. ↑ http://www.meathchronicle.ie/sport/othersports/articles/2015/12/23/4111787-davy-russells-guide-for-christmas-racing/
  31. ↑ "Betway teams up with Mike Tindall". www.sportindustry.biz.
  32. ↑ http://www.nytimes.com/2015/10/24/sports/rugby/rugby-world-cup-finals-semifinals-european-rugby-searches-for-answers.html?_r=0
  33. ↑ http://www.sbcnews.co.uk/sportsbook/2015/04/03/sky-sports-sarah-stirk-tees-off-with-betway/
  34. ↑ Ted Menmuir. "James Arnold leads Betway’s re-launch of Dream Bingo". SBC News.
  35. ↑ "Award for Betway Bingo". intergameonline.com.

External links

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