Beyond Retro

Beyond Retro is a vintage clothing retailer with shops in London, Brighton and Sweden. The first Beyond Retro store was opened in a disused dairy on Cheshire Street in East London in 2002.

History

The first Beyond Retro store was opened in a disused dairy on Cheshire Street in East London in 2002.[1] A shop, located on Great Marlborough Street, followed in 2006 and in October 2009, another large-scale store in Brighton. The first store in Sweden opened in the district of Södermalm in 2005.[2][3] Today, there are 3 stores in Stockholm and one in Gothenburg.

In 2009 and 2010, Beyond Retro were awarded CoolBrands status[4] and were named number 9 in Time Out's '50 Best Shops of London' in September 2010.[5] In November 2010, an online shop was launched. A further outlet in Dalston opened in 2011.[6] In December, 2011 Beyond Retro was opened in Moscow [7] and also online shop was launched in Russia.

Product

Beyond Retro stores sell vintage clothing from every era of the 20th century. All of the product found in any Beyond Retro store started as a donation to a charity. The sale of these donations to recycling companies generates revenue for charities throughout the Western world. Beyond Retro buys all of its clothing from charities directly, or indirectly through recycling companies. Paloma Faith, Kate Nash, Diana Vickers, Jessie J, Marina & the Diamonds, Carl Barat and Alexa Chung have worn Beyond Retro clothing.

Beyond retro design & print archive

Beyond Retro are home to an archive resource, offering original vintage fashion print swatches and specialist vintage garments to industry clients.

In-store activity

Live bands play in-store regularly and the company hosts frequent art exhibitions, under the ‘East End Lights’ banner. In 2010, they curated a 3-day music event in their Brighton store, during the Great Escape Festival, in association with So Darn So Records.

References

  1. ↑ http://www.guardian.co.uk/lifeandstyle/2002/apr/05/shopping.fashion2
  2. ↑ http://www.guardian.co.uk/travel/2009/apr/17/best-vintage-shopping-clothes
  3. ↑ http://travel.nytimes.com/2007/09/09/travel/09hours.html
  4. ↑ http://www.coolbrands.uk.com/_assets/files/CB2010-11_official_results.pdf
  5. ↑ http://www.timeout.com/london/feature/487/londons-50-best-shops-10-2
  6. ↑ http://now-here-this.timeout.com/2011/09/12/beyond-retro-dalston/
  7. ↑ http://www.buro247.ru/events/photo-reports/3747.html

External links

This article is issued from Wikipedia - version of the Tuesday, May 19, 2015. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.