Biedronka

Jeronimo Martins Polska S.A.
Joint-stock company
Industry Retail
Founded 1995
Founder Jeronimo Martins Group, (co-founder) Mariusz Świtalski
Headquarters Poland, Kostrzyn, ul. Żniwna 5
Number of locations
 over 2,600
Area served
 Poland
Key people
 Pedro de Castro Soares
Products Discount store, Supermarket
Revenue Increase PLN 32,000,000,000 (2013)[1]
Website biedronka.pl
a Biedronka store in Toruń

Biedronka is the biggest chain of no frills supermarkets in Poland with over 2,600 shops[2] and 55,000 employees (2015). It is owned by the Portuguese company Jerónimo Martins. Literally, the name translates as ladybug which is the logo of the company.

Biedronka sells mainly local (Polish) products, much of which are manufactured specially under the company's own label. It is one of the best recognized companies in Poland (98% of the population) and is targeted at lower-income customers. It also sells some Portuguese-made products, mostly wine.[3] In 2013 90% of the product range were Polish-made.[4]

External links

Sources

  1. ↑ http://www.15min.lt/naujiena/verslas/finansai/biedronka-2013-metais-padidino-iplaukas-lenkijoje-15-proc-662-398980
  2. ↑ "Stores". biedronka.pl. Retrieved 17 February 2015.
  3. ↑
  4. ↑


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