Björn Borg (brand)

Björn Borg AB (formerly named World Brand Management (WBM)) develops and runs the fashion brand "Björn Borg". The company has stores in seven European countries, with Sweden and the Netherlands being the most important ones. New markets are Germany and the United Kingdom.

WBM has since 1997 an exclusive trademarks license for the name Björn Borg, which gives them the rights to produce, market and sell Björn Borg products in all countries. It bought full rights to the trademark at the end of 2006. The main products are in the category of underclothes, shoes, purses, glasses and perfume.

The biggest[1] Björn Borg product is underclothes. The Björn Borg brand is named after the former professional tennis player of the same name.

References

  1. ↑ http://corporate.bjornborg.com/en/product-areas

External links

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