Block Starz Music

Block Starz Music
Founded 2008
Founder Bayer Mack
Kai Denninger
Distributor(s) Select-O-Hits
Genre Various
Country of origin US
Location Louisville, Kentucky
Sarasota, Florida
Official website www.blockstarztv.com

Block Starz Music is an American independent record label owned and operated by award-nominated writer, record executive, and film producer Bayer Mack.[1] Its catalog includes independent releases by Machine Gun Kelly, Lega-C, Wiz Khalifa, Lisa "Left Eye" Lopes, Big Sean, Rhymefest and Ceddy Bu Rap Sumo. [2] The label also includes its subsidiaries such as the independent film and television production company Block Starz Music Television.[3]

History

2008–2009: Early years

Block Starz Music began as a promoter of free online mixtapes by recording artists signed to other labels before developing its regionally themed compilation series as a way to attract and market its own talent. Block Starz Music's first official mixtape, Suburban Empire by ex-VH1 reality show star John Brown, was released in early 2009. An alumnus of Ego Trip's The White Rapper Show, XXL Magazine put Brown "in the same category as Weird Al Yankovic" and lampooned the project.[4] The first Block Starz compilation, West Coast Block Starz, was released in early February 2009 and featured various independent artists and guest appearances by Snoop Dogg, E-40, Keak da Sneak, and Daz Dillinger. While well received by reviewers,[5][6] the effort was a commercial disappointment.

East Coast Block Starz cover art

In the summer of 2009, Block Starz partnered with Atlanta-based D-Lo Entertainment to release Certified, the debut mixtape from future Love & Hip Hop: Atlanta cast member Rasheeda.[7][8][9] The company would go on to have more success with the mixtape release What's High? by a nineteen-year-old Jewish rapper from Youngstown, OH named Throwback,[10] who at the time had the same manager as a then unsigned Wiz Khalifa. Block Starz Music quickly signed Throwback, who had recorded two songs with Khalifa, as its first official artist and began work on East Coast Block Starz in the fall of 2009.[11] Released on December 29 with the song "Was It" by Throwback featuring Wiz Khalifa as the lead single, East Coast Block Starz received generally favorable reviews,[12] though critics noted it had a decidedly more commercial slant than its predecessor.[13] In addition to "Was It", which benefited from the growing popularity of Wiz Khalifa, Boston native Supastar LT's collaboration, "I Love My City", with Kardinal Offishall and Red Cafe also became a popular-selling download from the project.

2010–2011: Rise of the brand

As part of a grassroots marketing effort to promote its brand and scout new talent, Block Starz began co-sponsoring regional music awards, beginning in February 2010 with the 4th Annual Pittsburgh Hip-Hop Awards[14] and later with the 3rd Annual South Carolina Music Awards held on July 10, 2010.[15] It was also during this time that the label came across a young, unsigned Cleveland, Ohio artist named Machine Gun Kelly, who had won "Best Performer" at the Ohio Hip-Hop Awards in 2009, and signed an agreement to release the rapper's single "Alice In Wonderland" as part of its upcoming Midwest Block Starz compilation.

On March 5 of 2010, Block Starz announced that Grammy Award winner Rhymefest had signed on to the Midwest Block Starz project,[16] which by then already featured appearances by rappers Twista, Shawnna, and newcomer Big Sean.[17] Released on May 26, the compilation spawned a minor hit with Rhymefest's radio-friendly "Say Wassup" featuring Phonte of Little Brother, but "Alice In Wonderland" would go on to become the company's best-selling single to date, with the music video winning "Best Video" at the 2010 Ohio Hip-Hop Awards.[18]

Block Starz Music signed Topeka, Kansas rapper Mike Schpitz after his appearance on Midwest Block Starz and released his 11-track EP debut, Stanley Ipkiss: Year of the Nice Guy on August 3, 2010.[19] Inspired by Jim Carrey's character from the 1994 box office smash The Mask, critical response to project was mixed,[20] but the EP debuted in Amazon.com's Top 20 new Hip-Hop releases and Top 50 new Alternative releases in Germany, becoming the label's best-selling solo release to date.[21]

In April 2011, it was widely reported that Jay-Z had outbid executives at Universal Records and Jive Records to acquire Block Starz Music.[22][23][24]

Lega-C and Machine Gun Kelly

On September 1, 2011 the label announced the signing of Tulsa, Oklahoma rapper/singer/producer Lega-C,[25] whose viral YouTube video, "White Girl Raps Fast", would go on to generate millions of views at various popular music and entertainment websites online.[26][27][28][29] Seeking to capitalize off Lega-C's growing YouTube popularity, Block Starz Music announced the release of a video mixtape titled "Who Got Tha Heater" featuring eight freestyle remixes of popular singles by artists like Jay-Z, Lil Wayne, Drake, Kanye West, and two original songs.[30][31] On December 5, 2011, in a statement released through her label, Lega-C confirmed the existence of a pornographic home video and pictures taken by an ex-boyfriend years earlier.[32]

On November 29, 2011, Block Starz Music released "Macho Man" by Delwin Tha Krazyman, which featured the national debut of 650-pound Plaquemine, Louisiana rapper Ceddy Bu Rap Sumo. Ceddybu also collaborated with Lega-C for track "Don't F Around" featured on the CD version of the female rapper's major indie debut Off My Medication.[33][34]

2012: Left Eye, "Bath Salts", Off My Medication

On February 9, 2012, Block Starz signed 16-year-old Auburn, New York rapper and Floyd Mayweather Jr protégé Cameron Sanders, aka Young Siege, and announced plans to feature him on East Coast Block Starz 2. [35] On February 22, 2012, the label signed Bootleg of Flint, Michigan rap group The Dayton Family and unveiled the rapper's previously unreleased collaboration with Lisa "Left Eye" Lopes of TLC to commemorate the upcoming tenth anniversary of the pop star's death on April 25, 2002. Recorded a few months before her death, Left Eye's verse on the song "Fantasies" is the only 16-bar feature she ever recorded with another rapper.[36][37][38][39][40][41]

Off My Medication cover art

Block Starz Music's newly signed satirical comedy rapper, Dickward Codgers, made national headlines in August 2012 with the release of his controversial music video, "Bath Salts", which featured what label executives deemed to be excessive drug references and graphic depictions of violence and was the company's first to carry an official disclaimer.[42]

Lega-C's debut album on Block Starz Music, titled Off My Medication, was released October 31, 2012.[43] The first music video from Off My Medication, "That Bitch", debuted online October 22 as a street release to the official radio single, "Speaking Sublimely", which features Wrekonize of Strange Music's acclaimed rap/rock band ¡Mayday!.[44][45] Reviews for the album have been positive, with critics declaring, "the Tulsa Twista is more than a one trick pony" and the release as "a collection of defiant grit anthems that exhibit how Lega-C continues to prove that looks can be deceiving". The album's sound has been praised as, "real rap; kinda West-Coastish from the late 90's but definitely 2012. Hard beats and a sleek, clean lyrical flow." [46][47][48] One day after the digital release of Off My Medication, it was announced that a CD version of the album would be distributed nationally by Select-O-Hits.[49][50]

Waffle House® Controversy

J.R. Bricks

Less than a week after the July 20, 2011 digital release of "Waffle House", the debut single from newly signed Block Starz Music recording artist J.R. Bricks, legal counsel for WH Capital, LLC and Waffle House, Inc., owner and licensee of the Waffle House® trademarks respectively, issued a cease and desist letter to the label claiming improper and unauthorized usage.[51][52][53] In response, Block Starz Music changed the song's title to "After the Club". This sparked cries of racism by some in the online Hip-Hop community who saw the southern restaurant chain's move as an effort to distance itself from its, predominately black and Latino, early morning weekend customers.[54] In a statement to Billboard Magazine, a Waffle House spokesperson denied claims of racial or cultural discrimination saying, "We embrace all cultures within Waffle House. All you have to do is come eat with us and you see that."[55]

Removal of CEO

On December 24, 2012, the label announced that its German chief executive officer, Kai Denninger, would no longer be with the company and that the label's founder and president, Bayer Mack, would take over Denninger's duties, effective immediately.[56]

"Kai Denninger will no longer be with the company," Mack said in a brief statement posted to his personal LinkedIn profile on Christmas Eve. "Kai was instrumental in helping us build the Block Starz Music brand. He will be greatly missed and we wish him nothing but the best in all his future endeavors."[57]

Block Starz Music Television

Origins

Block Starz Music Television LLC is an American independent film and television company based in Sarasota, Florida. The studio is best known for its documentary film The Czar of Black Hollywood,[58] as well as its leadership in developing and distributing online video and original web series. Block Starz Music Television was founded by independent record executive and filmmaker Bayer L. Mack as The BlockStarz.Tv Network in 2013 and organized as Block Starz Music Television LLC in 2014.

Ceddy Bu Da Rap Sumo (right) with Shaquille O'Neal, Delwin tha Krazyman

In February 2013, after arranging for Block Starz Music artist Ceddy Bu Da Rap Sumo to appear on the TruTV comedy series Upload with Shaquille O'Neal,[59] the label announced the formation of the spinoff company The BlockStarz.Tv Network to produce an original web series around Ceddy Bu and other recording artists on the label's roster.[60] On January 3, 2014, it was reported that Ceddy Bu (born Cedrick Smith) was killed when a car he was a passenger in ran off the road and flipped.[61][62]

This Is Dante

On May 8, 2013, Block Starz Music Television co-produced "This Is Dante", a half-hour comedy web series that followed the misadventures of Bronx, NY native Dante Hillmedo (Andrew Hillmedo Jr.), an American actor, who most notably appeared in 2008's major motion picture Baby Mama starring Tina Fey and Amy Poehler, and his struggles to launch a rap career.[63][64][65]

Oscar Micheaux: The Czar of Black Hollywood

Poster for the 2014 documentary film Oscar Micheaux: The Czar of Black Hollywood

The Czar of Black Hollywood is an award-nominated 2014 documentary film chronicling the early life and career of African-American filmmaker Oscar Micheaux (1884-1951). Block Starz Music founder Bayer L. Mack conceived, wrote and produced the film about Micheaux using Library of Congress archived footage, photos, illustrations and vintage music. An eight-minute trailer premiered online March 31, 2014.[66]

The documentary is narrated by William Bell, features an original score by Nicholas Jones and art direction by Julie Anderson.[67]

On February 13, The Czar of Black Hollywood was announced by American radio host Tom Joyner on his nationally syndicated program, The Tom Joyner Morning Show, as part of its "Little Known Black History Fact" on Oscar Micheaux.[68]

In an April 2014 interview with The Washington Times, Block Starz Music founder Bayer L. Mack said that he read the 2007 biography Oscar Micheaux: The Great and Only by Patrick McGilligan and was inspired to produce The Czar of Black Hollywood because Micheaux's life mirrored his own.[69][70] In a June 2014 interview with The Huffington Post, Mack said he was shocked there "was virtually nothing out there about Micheaux's life" in spite of his historical significance.[71]

The film's executive producer, Frances Presley Rice, told the Sun Sentinel that Micheaux was the first "indie movie producer."[72]

Oscar Micheaux: The Czar of Black Hollywood had its official premiere on September 27, 2014 at the 99th Annual Association for the Study of African American Life and History Convention in Memphis, TN[73] and received a Best Independent Documentary nomination from The Foundation for the Advancement of African-Americans in Film (FAAAF) at the 2015 Black Reel Awards.

Discography

Albums

Singles

References

  1. ↑ "Bayer L. Mack". IMDb.com. Retrieved 2016-02-22.
  2. ↑ "Block Starz Music Llc". blockstarzmusic.com. Retrieved October 20, 2011.
  3. ↑ "Block Starz Music Is First Record Label To Launch Online TV Network | Radiofacts.com | Music, DJs, Radio Stations, R&B, Hip Hop". Radiofacts.com. Retrieved 2016-02-22.
  4. ↑ "John Brown: Suburban Empire". Xxlmag.Com. Retrieved October 20, 2011.
  5. ↑ "Yo! Raps Magazine | REVIEWS: West Coast Block Starz". yoraps.com. February 19, 2009. Retrieved October 20, 2011.
  6. ↑ "various artists :: West Coast Block Starz :: Block Starz Music". Rapreviews.com. March 17, 2009. Retrieved October 20, 2011.
  7. ↑ Carter, Aleesha (2009-07-29). "Atlanta's Boss Chick Rasheeda & Block Starz Music Drop New Official Mixtape "Certified"". ThisIs50.com. Retrieved 2016-02-22.
  8. ↑ "Rasheeda & Block Starz Released Official Mixtape". Global Grind. 2009-07-28. Retrieved 2016-02-22.
  9. ↑ https://web.archive.org/20140426215409/http://www.blog.thehypemagazine.com/2009/08/rasheeda-unveils-tracklisting-for-block.html. Archived from the original on April 26, 2014. Retrieved November 8, 2013. Missing or empty |title= (help)
  10. ↑ "Unsigned Bands: Throwback". Hightimes.Com. Retrieved October 20, 2011.
  11. ↑ Hatfield, Quinton (December 28, 2009). "Block Starz Music Releases Second Album In Coastal Series | Get The Latest Hip Hop News, Rap News & Hip Hop Album Sales". HipHop DX. Retrieved October 20, 2011.
  12. ↑ Gibson, Luke (January 21, 2010). "Various Artists – East Coast Block Starz | Read Hip Hop Reviews, Rap Reviews & Hip Hop Album Reviews". HipHop DX. Retrieved October 20, 2011.
  13. ↑ "various artists :: East Coast Block Starz :: Block Starz Music". Rapreviews.com. January 12, 2010. Retrieved October 20, 2011.
  14. ↑ Mervis, Scott (February 4, 2010). "X-Clan reunion highlights hip-hop awards". Post-gazette.com. Retrieved October 20, 2011.
  15. ↑ "2010 Video Nominees". Scmusicawards.com. Retrieved October 20, 2011.
  16. ↑ Ortiz, Edwin (March 5, 2010). "DX News Bits: Block Starz Music, Kurupt, Lil Wayne | Get The Latest Hip Hop News, Rap News & Hip Hop Album Sales". HipHop DX. Retrieved October 20, 2011.
  17. ↑ "various artists :: Midwest Block Starz :: Block Starz Music". Rapreviews.com. May 25, 2010. Retrieved October 20, 2011.
  18. ↑ "Account Suspended". Mannywallace.com. Retrieved October 20, 2011.
  19. ↑ "Stanley Ipkiss: Year Of The Nice Guy EP". Chicago.thedelimagazine.com. July 6, 2010. Retrieved October 20, 2011.
  20. ↑ "Stanley Ipkiss: Year of the Nice Guy". Shakefire.com. Retrieved October 20, 2011.
  21. ↑ "Yo! Raps Magazine | NEXT 2 BLOW: Mike Schpitz Likes Being A White Rapper". yoraps.com. September 27, 2010. Retrieved October 20, 2011.
  22. ↑ "The NYC Power List". The Hollywood Reporter. April 20, 2011. Retrieved February 22, 2016.
  23. ↑ "Jay-Z Is Expanding His Empire Further". PerezHilton.com. 2011-05-04. Retrieved 2016-02-22.
  24. ↑ Account (2011-04-04). "Jay Z | Jay-jay Z Acquires Independent German Label". Contactmusic.com. Retrieved 2016-02-22.
  25. ↑ "Block Starz Music Signs 'White Girl Raps Fast' Youtube Sensation, Lega-C". Mi2N.com. 2016-02-12. Retrieved 2016-02-22.
  26. ↑ Nme.Com. "NME Videos". Nme.com. Retrieved 2016-02-22.
  27. ↑ "Lega-C - White Girl Raps Fast". YouTube. 2011-06-11. Retrieved 2016-02-22.
  28. ↑ "This Chick Got Bars: White Girl Raps Fast! | New Video". Worldstarhiphop.com. 2011-09-03. Retrieved 2016-02-22.
  29. ↑ https://web.archive.org/20110925052827/http://www.faygoluvers.net:80/main/?id=news/comments&nid=EFEyyVEppuXKYrbMeB. Archived from the original on September 25, 2011. Retrieved December 6, 2011. Missing or empty |title= (help)
  30. ↑ "おまとめローンのデメリットとは｜オリックス銀行カードローンはパート主婦も利用可能と判明した". Juicyjofthree6mafia.com. Retrieved 2016-02-22.
  31. ↑ "Lega-C – She Will (Freestyle) [Video] · HipHopCanada.com · Canadian Hip-Hop News, Rap Music". Hiphopcanada.com. 2011-10-31. Retrieved 2016-02-22.
  32. ↑ https://web.archive.org/20111130143858/http://celebs.gather.com:80/?. Archived from the original on November 30, 2011. Retrieved December 6, 2011. Missing or empty |title= (help)
  33. ↑ "Macho Man (feat. Ceddy Bu Rap Sumo) - Single by Delwin tha Krazyman on iTunes". Itunes.apple.com. 2011-11-29. Retrieved 2016-02-22.
  34. ↑ "ceddybu da rap sumo and delwin the krazyman on upload with shaq on trutv". YouTube. 2013-04-09. Retrieved 2016-02-22.
  35. ↑ "Auburn rapper Young Siege signs to Block Starz | Citizen Pop". Auburnpub.com. 2012-02-09. Retrieved 2016-02-22.
  36. ↑ "New Music: Unreleased Lisa "Left Eye" Lopes Track w/ Bootleg "Fantasies" | UrbanBridgez.com | Urban E-Zine". UrbanBridgez.com. Retrieved 2016-02-22.
  37. ↑ "Bootleg (of The Dayton Family) f. Lisa "Left Eye" Lopes - Fantasies". HipHopDX. 2012-02-22. Retrieved 2016-02-22.
  38. ↑
  39. ↑
  40. ↑ Mike Winslow (2012-04-24). "Hip-Hop News, Rumors, Rap Music & Videos |AllHipHop » T-Boz, Chilli Talk Left Eye; Unreleased Track Feat. Dayton Family Hits Net". AllHipHop.com. Retrieved 2016-02-22.
  41. ↑ "New song featuring Left Eye released on eve of death anniversary". San Francisco Chronicle. April 24, 2012. Retrieved February 22, 2016.
  42. ↑ Schroeder, Audra (2012-08-21). "Video: Dallas "Comedy Rap" Artist Dickward Codgers Decides The World Needs A Song About Bath Salts | Dallas Observer". Blogs.dallasobserver.com. Retrieved 2016-02-22.
  43. ↑ https://web.archive.org/20130106022400/http://www.thesource.com:80/articles/248780. Archived from the original on January 6, 2013. Retrieved November 3, 2012. Missing or empty |title= (help)
  44. ↑ "Lega-C – "That Bitch"". Faygoluvers. 2012-10-22. Retrieved 2016-02-22.
  45. ↑ carolann 10.27.2012 at 12:36 am (2012-10-24). "Lega-C Gets Bloody In Disturbing New Music Video "That Bitch"". Siccness.net. Retrieved 2016-02-22.
  46. ↑ "Lega-C :: Off My Medication :: Block Starz Music". Rapreviews.com. 2012-10-23. Retrieved 2016-02-22.
  47. ↑
  48. ↑
  49. ↑ "Home". Select-O-Hits. 2014-06-20. Retrieved 2016-02-22.
  50. ↑ "Select-O-Hits - Rapper, singer, songwriter and record...". Facebook. 2012-11-01. Retrieved 2016-02-22.
  51. ↑
  52. ↑ Slind, Victoria (August 22, 2011). "Louboutin, Waffle House, Davis, Levi,: Intellectual Property". Bloomberg. Retrieved October 20, 2011.
  53. ↑ Rahman, Ray (August 4, 2011). "The James Weird Awards: Drunk Mayors, Waffle House Rappers, and More Breastaurants! – Grub Street New York". Newyork.grubstreet.com. Retrieved October 20, 2011.
  54. ↑ "Waffle House Wants No Part Of Hip-Hop'S "After The Club" Business?". Mi2N.com. Retrieved October 20, 2011.
  55. ↑ "Waffle House Claims Trademark Infringement Against Rapper J.R. Bricks' 'Waffle House' Song". Billboard.biz. August 4, 2011. Retrieved October 20, 2011.
  56. ↑ "Block Starz Music Parts Ways With CEO, Launches New Indie Music & Television Website". Mi2N.com. Retrieved 2016-02-22.
  57. ↑
  58. ↑ "The Czar of Black Hollywood (2014)". IMDb.com. Retrieved 2016-02-22.
  59. ↑ "upload wit shaq with ceddybu and delwin on trutv". YouTube. 2014-01-14. Retrieved 2016-02-22.
  60. ↑ by sryon (2012-12-31). "DX News Bits: MC Eiht Prepares EP, Block Starz Music Launches New Website, Rise-Ascend & Direction Lead Petition". HipHopDX.com. Retrieved 2016-02-22.
  61. ↑ Cheryl Mercedes (2014-01-03). "Plaquemine rapper dies in car crash - WAFB 9 News Baton Rouge, Louisiana News, Weather, Sports". Wafb.com. Retrieved 2016-02-22.
  62. ↑ Yohance Kyles (2014-01-06). "Hip-Hop News, Rumors, Rap Music & Videos |AllHipHop » Rapper Ceddy Bu Killed In Car Accident". AllHipHop.com. Retrieved 2016-02-22.
  63. ↑ "'This is Dante' Starring Dante Hillmedo Debuts on Blockstarz.TV". EURweb.com. 2016-02-18. Retrieved 2016-02-22.
  64. ↑ "This Is Dante (2013)". IMDb.com. Retrieved 2016-02-22.
  65. ↑ "Dante's struggles for comedy series - Entertainment". JamaicaObserver.com. 2013-05-23. Retrieved 2016-02-22.
  66. ↑ "New Documentary Underway on America's First Black Filmmaker Oscar Micheaux". Broadwayworld.com. Retrieved 2016-02-22.
  67. ↑ "Black Royalty! Meet 'The Czar of Black Hollywood' (Watch)". EURweb.com. Retrieved 2016-02-22.
  68. ↑ Taylor, Erica L. (2014-02-13). "Little Known Black History Fact: Oscar Micheaux". Black America Web. Retrieved 2016-02-22.
  69. ↑ "Black side of silver screen: Filmmaker Oscar Micheaux paved his own path to Hollywood". Washington Times. Retrieved 2016-02-22.
  70. ↑ "Love of history spurred rap mogul Bayer L. Mack to make Micheaux documentary". Washington Times. Retrieved 2016-02-22.
  71. ↑ "New Documentary About Black Filmmaker Oscar Micheaux". Huffingtonpost.com. Retrieved 2016-02-22.
  72. ↑ "Boca Black Film Festival aims to feature Florida's homegrown talent - tribunedigital-sunsentinel". Articles.sun-sentinel.com. 2014-07-10. Retrieved 2016-02-22.
  73. ↑ "Oscar Micheaux: Homesteader, Bestselling Author, Filmmaker". America Comes Alive. 1945-02-23. Retrieved 2016-02-22.

External links

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