blu eCigs

blu eCigs is an electronic cigarette company, founded in Charlotte, North Carolina, US in 2009[1] and is currently owned by Imperial Tobacco Group PLC.[2] Its founder, Jason Healy, called blu "a lifestyle brand for smokers".[3]

History

From April 2012 until July 2014 blu eCigs was owned by Lorillard Tobacco Company,[4] when Lorillard was purchased by R.J. Reynolds Tobacco Company blu eCigs was sold to Imperial Tobacco as part of a 7.1bn deal between Reynolds Tobacco and Imperial Tobacco.[5]

blu eCigs was developed by Jason Healy and is the second most popular e-cigarette brand with sales of 23.6% dollar, 17.3% unit.[6][7]

Operations

blu eCigs closed their Edinburgh site in 2015 putting jobs at risk.[8]

Research

blu eCigs were used in the health study involving 30 other e-cig brands.[9]

References

  1. ↑ Otterbourg, Ken (March 2013). "Vapor trails". Business North Carolina.
  2. ↑ Mangan, Dan (15 July 2014). "Feeling blu? E-cig company spun off in major tobacco deal". CNBC.
  3. ↑ Daniel Nasaw (5 December 2012). "Electronic cigarettes challenge anti-smoking efforts". BBC News Online.
  4. ↑ "Got a Light—er Charger? Big Tobacco's Latest Buzz". www.wsj.com. Retrieved 7 September 2015.
  5. ↑ "Reynolds, Lorillard Dump Blu E-Cigarettes In $27 Billion Merger". www.forbes.com. Retrieved 7 September 2015.
  6. ↑ Melissa Vonder Haar (2015-08-18). "Nielsen: Electronic Cigarette Sales Growth Declines". CSPnet. Retrieved 2015-09-13.
  7. ↑ John R. Roby (14 August 2015). "Health Department proposes indoor ban on e-cigarettes". Pressconnects. Retrieved 2015-09-13.
  8. ↑ Gareth Mackie (2015-08-26). "Jobs at risk as e-cig firm Blu shuts Edinburgh site". The Scotsman. Retrieved 2015-09-13.
  9. ↑ "E Cigarettes: New Spin on Old Habits". News24. 2015-08-21. Retrieved 2015-09-13.

External links

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