Bluemercury
 | |
| Subsidiary | |
| Industry | Cosmetics & Beauty |
| Founded | 1999 |
| Founder |
Marla Malcolm Beck Barry J. Beck |
| Headquarters | Georgetown, Washington, DC |
Number of locations | 71 in U.S., in addition to an online store |
| Parent | Macy's Inc. |
| Website | http://www.bluemercury.com |
Bluemercury, Inc. (stylized as bluemercury) is an American chain of luxury beauty product stores and spas founded in Georgetown, Washington, DC in 1999, by Marla Malcolm Beck and Barry J. Beck. The Bluemercury chain includes 71 locations throughout the U.S. located primarily in upscale shopping districts.
History
Bluemercury was founded by Marla Malcolm Beck and her husband Barry J. Beck in 1999.[1] Marla came up with the concept for Bluemercury, a friendly neighborhood store with expertly trained staff, while a student at Harvard Business School. [2]
The first Bluemercury store was opened in Georgetown, Washington, DC in 1999. In 2014, Bluemercury opened stores in Seattle, Washington; Portland, OR; Atlanta, GA; and Chestnut Hill, MA, and in 2015 in Dallas, TX, Santa Monica, CA, Brentwood, CA and New York City.
In February of 2015, Bluemercury was acquired by Macy's Inc. for $210 million. The company remains headquartered in Washington, D.C. [3]
Founders
Marla Malcolm Beck and Barry J. Beck founded Bluemercury in 1999.[4]
Marla Malcolm Beck is the CEO of Bluemercury and leads Bluemercury’s merchandising, marketing, planning and store operations teams. From 1999–2006, she served as Bluemercury Inc.’s Chairman of the Board of Directors.
Barry J. Beck is the COO and oversees all aspects of Bluemercury’s operations including real estate, product development, finance, and acquisitions. Mr. Beck developed the original store retail model after the acquisition and development of the first Bluemercury store. He currently sits on Bluemercury's Board of Directors, a position he has held since the company's inception.
Brands and Services Offered
Bluemercury carries makeup, skincare and fragrance brands including Laura Mercier, Clinique, La Mer, Diptyque, Bobbi Brown, and Oribe, as well as M-61 Laboratories, the skincare line developed by the brand in 2012 and Lune+Aster, the cosmetics line developed by the brand in 2015.
Spa services onsite range from facials to waxing.
Store Locations
Bluemercury currently has 71 stores [5]in the U.S. following fourteen store openings in 2014, both in new and existing markets.[6]
A majority of stores are located in the northeast. Locations on the East Coast include 7 in New York City, Bethesda, Maryland, Philadelphia, Pennsylvania, Boston, Massachusetts and its surrounding areas, Connecticut, and New Jersey, which has more locations than any other state, 12. Ten stores are also found in Metropolitan Washington D.C.
The first Midwestern locations opened in Chicago in 2005, followed by a location in suburban Cleveland in late 2012.[7] In 2013 Bluemercury expanded in the Minneapolis market, as well as Ann Arbor, MI and Metropolitan Detroit. In total eight stores opened in 2013.[8]
In the southern U.S., stores are located across Virginia, in Jacksonville, FL, Charleston, SC, Atlanta, GA and Dallas, TX.
Bluemercury is located in Los Angeles, CA, Corte Madera, CA, Tucson, AZ, Seattle, WA and Portland, OR on the West Coast.
New locations are expected to open in Carlsbad, CA and Kansas City, MO in 2015 as part of 20 to 30 scheduled store openings in the year in both new and existing markets.[9]
References
- ↑ Lynch, Maura. "Bluemercury Founder, Marla Malcolm Beck", "Teen Vogue", Washington, DC. Retrieved on 22 August 2012
- ↑ Volpe, Lynden. , Vanity Fair , Retrieved on 18 Feb 2015
- ↑ Gelles, David and Abrams, Rachel. Macy's to acquire Bluemercury, "The New York Times", Retrieved on 18 Feb 2015
- ↑ Morell, Katie. "Marla Malcolm Beck of Bluemercury: Building an Empire" Washington, DC 10 December 2012. Retrieved on 6 May 2013
- ↑ "bluemercury locations". bluemercury.com.
- ↑ Donna Goodison. "Bluemercury spa chain expanding in Bay State". bostonherald.com.
- ↑ "Hot spot: apothecary". tribunedigital-chicagotribune.
- ↑ "Bluemercury gives metro residents another pampering option". TwinCities.com.
- ↑ http://www.nytimes.com/2014/05/01/fashion/beauty-emporiums-including-sephora-and-ulta-are-riding-a-wave-of-popularity.html?_r=0
External links
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