Bluetooth low energy beacons

Bluetooth beacons are hardware transmitters - a class of Bluetooth low energy (LE) devices that broadcast their identifier to nearby portable electronic devices. The technology enables smartphones, tablets and other devices to perform actions when in close proximity to a beacon.[1][2]

Bluetooth beacons uses Bluetooth low energy proximity sensing to transmit a universally unique identifier[3] picked up by a compatible app or operating system. The identifier and several bytes sent with it can be used to determine the device's physical location,[4] track customers, or trigger a location-based action on the device such as a check-in on social media or a push notification.

One application is distributing messages at a specific Point of Interest, for example a store, a bus stop, a room or a more specific location like a piece of furniture or a vending machine. This is similar to previously used geopush technology based on GPS, but with a much reduced impact on battery life and much extended precision.

Another application is an indoor positioning system,[5][6][7] which helps smartphones determine their approximate location or context. With the help of a Bluetooth beacon, a smartphone's software can approximately find its relative location to a Bluetooth Beacon in a store. Brick and mortar retail stores use the beacons for mobile commerce, offering customers special deals through mobile marketing,[8] and can enable mobile payments through point of sale systems.

Bluetooth beacons differs from some other location-based technologies as the broadcasting device (beacon) is only a 1-way transmitter to the receiving smartphone or receiving device, and necessitates a specific app installed on the device to interact with the beacons. This ensures that only the installed app (not the Bluetooth beacon transmitter) can track users, potentially against their will, as they passively walk around the transmitters.

Bluetooth beacon transmitters come in a variety of form factors, including small coin cell devices, USB sticks, and generic Bluetooth 4.0 capable USB dongles.[9]

History and Development

The development of the "short-link" radio technology, later named Bluetooth, was initiated in 1989 by Dr. Nils Rydbeck CTO at Ericsson Mobile in Lund and Dr. Johan Ullman. The purpose was to develop wireless headsets, according to two inventions by Johan Ullman, SE 8902098-6, issued 1989-06-12 and SE 9202239, issued 1992-07-24.[10] Since its creation the Bluetooth standard has gone through many generations each adding different features. Bluetooth 1.2 allowed for faster speed up to ~700 kbit/s. Bluetooth 2.0 improved on this for speeds up to 3 Mbit/s.[10] Bluetooth 2.1 improved device pairing speed and security.[10] Bluetooth 3.0 again improved transfer speed up to 24 Mbit/s.[10] In 2010 Bluetooth 4.0 (Low Energy) was released with its main focus being reduced power consumption.[10] Before Bluetooth 4.0 the majority of connections using Bluetooth were two way, both devices listen and talk to each other. Although this two way communication is still possible with Bluetooth 4.0, one way communication is also possible. This one way communication allows a bluetooth device to transmit information but not listen for it. These one way "beacons" do not require a paired connection like previous Bluetooth devices so they have new useful applications.

Design

Battery Powered

An assortment of iBeacons from different vendors
Comparison of 16 major beacon hardware of battery life in months (higher is better) by Aislelabs' The Hitchhikers Guide to iBeacon Hardware[11]

Bluetooth beacons operate using the Bluetooth 4.0 Low Energy standard so battery powered devices are possible. Battery life devices varies depending on manufacturer. The Bluetooth LE protocol is significantly more power efficient than Bluetooth Classic. Several chipsets makers, including Texas Instruments[12] and Nordic Semiconductor now supply chipsets optimized for iBeacon use. Power consumption depends on iBeacon configuration parameters of advertising interval and transmit power. A study on 16 different iBeacon vendors reports that battery life can range between 1–24 months. Apple's recommended setting of 100 ms advertising interval with a coin cell battery provides for 1–3 months of life, which increases to 2–3 years as advertising interval is increased to 900 ms.[13]

Battery consumption of the phones is a factor that must be taken into account when deploying beacon enabled apps. A recent report has shown that older phones tend to draw more battery in the vicinity of iBeacons, while the newer phones can be more efficient in the same environment.[14] In addition to the time spent by the phone scanning, number of scans and number of beacons in the vicinity are also significant factors for battery drain, as pointed out by the Aislelabs report.[15] In a follow up report, Aislelabs found a drastic improvement in battery consumption for iPhone5S, iPhone 5C versus the older model iPhone 4S. At 10 surrounding iBeacons, iPhone 4S can consume up to 11% of battery per hour whereas iPhone5S consumes a little less than 5% battery per hour. [16] An energy efficient iBeacon application needs to consider these aspects in order to strike a good balance between app responsiveness and battery consumption.

USB Powered

Bluetooth beacons can also come in the form of USB dongles. These small USB beacons can be powered by a standard USB port which makes them ideal for long term permanent installations.

Uses

Advertising

Bluetooth Beacons can be used to send a packet of information contain a Universally Unique Identifier (UUID),this UUID is used to trigger events specific to that beacon. In the case of Apple's iBeacon the UUID will be recognized by an app on the user device that will trigger an event. This event is fully customizable by the app developer but in the case of advertising the event might be a push notification with the an ad. However, with a UID based system the users device must connect to an online server which is capable of understanding the beacons UUID. Once the UUID is sent to the server the appropriate message action is sent to a users device.

Other methods of advertising are also possible with beacons, URIBeacon and Googles Eddystone and allow for a URI transmission mode that unlike iBeacons UID doesn't require an outside server for recognition. The URI beacons transmit a URI which could be a link to a webpage and the user will see that URI directly on their phone.[17]

Indoor Navigation

Indoor positioning with beacons falls into three categories. Implementations with many beacons per room, implementations with one beacon per room, and implementations with a few beacons per building. Indoor navigation with Bluetooth is still in its infancy but attempts have been made to fine a working solution.

Many beacons per room

With multiple beacons per room trilateration can be used to estimate a users position to within about 2 meters.[18] Bluetooth beacons are capable of transmitting their Received Signal Strength Indicator (RSSI) value in addition to other data. This RSSI value is calibrated by the manufacturer of the beacon to be the signal strength of the beacon at a know distance, typically one meter. Using the known the output signal strength of the beacon and the signal strength observed by the receiving device an approximation can be made about the distance between the beacon and the device. However this approximation is not very reliable, so for more accurate position tracking other methods are preferred. Since its release in 2010 many studies have been connected using Bluetooth beacons for tracking. A few methods have been tested to find the best way of combining the RSSI values together for tracking. Neural networks have been proposed as a good way of reducing the error in estimation.[18] A Stigmerigic approach has also been tested, this method uses an intensity map to estimate a users location.[19]

One beacon per room

With only one beacon per room a user can use their known room position in conjunction with a virtual map of all the rooms in a building to navigate a building. A building with many separate rooms may need a different beacon configuration for navigation. With one beacons in each room a user can use an app to know the room they are in, and a simple shortest path algorithm can be user to give them best route to the room they are looking for. This configuration requires a digital map of the building but attempts have been made to make this map creation easier.[20]

Few beacons per building

Beacons can be used in conjunction with Pedestrian Dead Reckoning(PDR) techniques to add checkpoints to a large open space.[21] PDR uses a known last location in conjunction with direction and speed information provided by the user to estimate a persons location. This technique can be used to estimate a persons location as they walk through a building. Using Bluetooth beacons as checkpoints the users location can be recalculated to reduce error. In this way a few Bluetooth beacons can be used to cover a large area like a mall.

Healthcare

Using the device tracking capabilities of Bluetooth beacons, in-home patient monitoring is possible. Using bluetooth beacons a persons movements and activities can be tracked in their home.[22] Bluetooth beacons are a good alternative to in house cameras due to their increased level of privacy. Additionally bluetooth beacons can be used in hospitals or other workplaces to ensure workers meet certain standards. For example, a beacon may be placed at a hand sanitizer dispenser in a hospital, the beacons can help ensure employees are using the station regularly.

Beacon Protocols

iBeacon

In mid-2013 Apple introduced iBeacons and experts wrote about how it is designed to help the retail industry by simplifying payments and enabling on-site offers. On December 6, 2013, Apple activated iBeacons across its 254 US retail stores.[23] McDonalds has used the devices to give special offers to consumers in its fast-food stores.[8] As of May 2014, different hardware iBeacons can be purchased for as little as $5 per device to more than $30 per device.[24] Each of these different iBeacons have varying default settings for their default transmit power and iBeacon advertisement frequency. Some hardware iBeacons advertise at as low as 1 Hz while others can be as fast as 10 Hz. iBeacon technology is still in its infancy. One well reported software quirk exists on 4.2 and 4.3 Android systems whereby the system's bluetooth stack crashes when presented with many iBeacons.[25] This was reportedly fixed in Android 4.4.4.[26]

AltBeacon

AltBeacon is an open source alternative to iBeacon created by Radius Networks[27]

URIBeacon

URIBeacons are different from iBeacons and AltBeacons because rather than broadcasting an identifier, they send a URL which can be understood immediately.[27]

Eddystone

Eddystone is a Google's standard for Bluetooth beacons. It supports three types of packets, Eddystone-UID, Eddystone-URL, and Eddystone-TLM.[17] Eddystone-UID functions in a very similar way to Apple's iBeacon however is supports additional telemetry data with Eddystone-TLM. The telemetry information is sent along with the UID data. The beacon information available includes battery voltage, beacon temperature, number of packets sent since last startup, and beacon uptime.[17]

Comparable technologies

In 2010 an Australian company called DKTOB (trading as Daelibs[28]), was the first company to leverage Bluetooth for indoor proximity sensing in its Seeknfind location attendance solution. Daelibs designed and manufactured a Bluetooth beacon for use in shopping centres based on the Bluegiga chipset. In 2012 Daelibs filed its Bluetooth beacon patent.[29]

Hewlett-Packard Research Labs introduced the "CoolTown" technology [30] that combined infrared "beacons" and software using then-current PDA technology. A common method was to have the beacon transmit a URL rather than a unique identifier although arbitrary identifiers (including unique identifiers) could be used.

Although the Near field communication (NFC) environment is very different and has many non-overlapping applications, it is still compared with iBeacons.

Another comparable technology employed in marketing applications[33] ,[34] but operating in the opposite direction to iBeacons, is the Seeketing Node.[35] The Seeketing Node works by listening for mobile devices rather than by emitting an RF signal, as iBeacons do. The signal emitted by an iBeacon is only interpreted by phones with a previously installed App, where the intelligence resides, and which are compatible with BLE (Bluetooth v 4.0) and have it currently active. These three simultaneous conditions make the use of iBeacons less fruitful in real environments, failing to capture results on visitor path behavior in stores, malls, airports, etc., because said conditions are currently met by only around 1% of total clients.

See also

References

  1. ↑ "Bfonics Inc.". Bfonics.com. Retrieved 10 November 2014.
  2. ↑ "Beacons: Everything you need to know.". Pointrlabs.com. 18 January 2015. Retrieved 15 April 2015.
  3. ↑ "iBeacons". Dave Addey. 2013-09-22. Retrieved 2013-12-11.
  4. ↑ "Understanding the different types of BLE Beacons". developer.mbed.org. Retrieved 2016-03-25.
  5. ↑ "iBeacon Bible" (PDF). Andy Cavallini. Retrieved 2014-01-01.
  6. ↑ "Apple iBeacons Explained – Smart Home Occupancy Sensing Solved?". Automated Home. Retrieved 2013-12-11.
  7. ↑ "iBeacon- The game changer in InStore Navigation".
  8. 1 2 "Apple iBeacons Find Their Way Into McDonald's". Forbes. 18 Dec 2014.
  9. ↑ "Overview piBeacon DIY iBeacon with a Raspberry Pi Adafruit Learning System". Retrieved 2014-05-14.
  10. 1 2 3 4 5 "Bluetooth". Wikipedia, the free encyclopedia.
  11. ↑ "The Hitchhikers Guide to iBeacon Hardware: A Comprehensive Report by Aislelabs". Aislelabs. 2014-11-03. Retrieved 2014-11-03.
  12. ↑ http://www.zdnet.com/article/tis-support-of-apples-ibeacon-adds-enterprise-iot-heft/
  13. ↑ "Best iBeacon hardware crowned following extensive stress tests". 9to5 mac. 2014-11-03. Retrieved 2014-11-03.
  14. ↑ "Retailers are excited about beacons, but how fast will they drain your smartphone battery?". GIGAOM. 2014-07-09. Retrieved 2014-07-09.
  15. ↑ "iBeacon and Battery Drain on Phones: A Technical Report". Aislelabs. 2014-07-09. Retrieved 2014-07-09.
  16. ↑ "iBeacon Battery Drain on Apple vs Android: A Technical Report - Aislelabs". Aislelabs. 2014-08-14. Retrieved 2014-08-14.
  17. 1 2 3 "What is Eddystone™? - Estimote Developer". developer.estimote.com. Retrieved 2016-04-01.
  18. 1 2 Mazan, Filip (2015). "A Study of Devising Neural Network Based Indoor Localization Using Beacons: First Results". Computing & Information Systems 19.1:15.
  19. ↑ Palumbo, Filippo (2015). "A stigmergic approach to indoor localization using Bluetooth Low Energy beacons". IEEE International Conference on Advanced Video and Signal Based Surveillance 1-6.
  20. ↑ Bobek, Szymon (2015). "Indoor Microlocation with BLE Beacons and Incremental Rule Learning". IEEE 2nd International Conference on Cybernetics.
  21. ↑ LI, XI (2015). "A Bluetooth/PDR Integration Algorithm for an Indoor Positioning System". Sensors 15.10.
  22. ↑ De, Debraj (September, 2015.). "Multimodal Wearable Sensing For Fine-Grained Activity Recognition In Healthcare". IEEE Internet Computing, vol. 19, no. 5. Check date values in: |date= (help)
  23. ↑ "Apple launches iBeacon in 254 stores to streamline shopping experience". ZDNet. Retrieved 2013-12-18.
  24. ↑ "Building Cross-Platform iBeacon Apps for iOS, Android and Windows with C# and Xamarin". Retrieved 2014-05-14.
  25. ↑ "A Solution for Android Bluetooth Crashes". Developer.radiusnetworks.com. Retrieved 2014-05-14.
  26. ↑ "Android Issue Tracker". code.google.com. Retrieved 2015-03-25.
  27. 1 2 "Understanding the different types of BLE Beacons". developer.mbed.org. Retrieved 2016-04-01.
  28. ↑ "Daelibs". Daelibs. Daelibs.
  29. ↑ "2012101222 : Radio Frequency Identification (RFID) beacon including controllable signal direction and range". IP Australia.
  30. ↑ "The Cooltown User Experience". Hpl.hp.com. Retrieved 10 November 2014.
  31. ↑ "10 most frequently asked questions about iBeacons". Pushmote Blog. Retrieved 10 November 2014.
  32. ↑ "Apple - iPhone - Compare Models". Apple. Retrieved 10 November 2014.
  33. ↑ "Gentalia incorpora Seeketing".
  34. ↑ "What are beacons and how can they change shopping experience".
  35. ↑ "Seeketing nodes: a step beyond iBeacons".
This article is issued from Wikipedia - version of the Saturday, April 30, 2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.