Libresse

Libresse is an international brand of feminine hygiene products owned by SCA, a Swedish pulp and paper manufacturer and consumer goods company. The company first appeared in 1940s with the first crepe paper towel called Mimosept.[1]

International branding

The brand is known as:

Media

Rachel Tucker, a semi-finalist in the BBC talent show-themed television series I'd Do Anything, recorded a version of the famous civil rights anthem Ain't Gonna Let Nobody Turn Me Around which was used in the Libresse March commercial.[3][4]

Controversy

The brand came under fire for airing a controversial advert in New Zealand that was said to be transphobic. The company apologised for causing offence and withdrew the advert.[5]

References

External links


This article is issued from Wikipedia - version of the Wednesday, March 16, 2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.