Bounty Fresh Chicken

Bounty Fresh Chicken is a brand under the Bounty Fresh Group of Companies (BFGC), a privately owned company operating in the Philippines. Bounty Fresh Chicken supplies live chicken, dressed chicken, and various processed chicken products, one of the most notable is their line of roasted chicken under Chooks-to-Go, and is present in all major locations in the Philippines. Bounty Fresh Chicken is awarded "Asia's Best" in 2009 Asian Livestock Industry Award in Malaysia.

The official logo of Bounty Fresh by the Bounty Fresh Group of Companies

Bounty Fresh poultry products are produced by Bounty Fresh Food Inc. (BFFI), one of the groups in BFGC. Its company-owned, modern and state-of-the-art poultry houses are spread throughout the province of Tarlac. In line of its mission to produce high quality and humanely treated broilers for human consumption, BFFI secures and constantly renews its Good Animal Husbandry Practices (GAHP) Certifications by the Department of Agriculture, together with the dedications and investments to Quality Management Systems by the ISO 9001:2008, in all its farms. BFFI also maintains its own research center that would allow them to test and experiment various poultry house and grow aspects, in the most humane possible way.

BFGC has its own dressing plant operating in Pulilan, Bulacan province. This plant has “AAA” and GMP certification and six HACCP accreditations issued by the National Meat Inspection Service (NMIS) for the production of fresh chilled and frozen unmarinated bone-in chicken cut-ups, fresh chilled whole chicken, fresh chilled and frozen marinated whole chicken, bone-in and boneless chicken, frozen giblets and chicken nuggets. In line with the company's commitment to food safety and quality, this dressing plant also bears ISO 9001:2008- Quality Management and ISO 22000:2005- Food Safety Management System certification and is also a Certified Meat Processing Plant.

Another dressing plant has been recently opened in Hermosa, Bataan province.

In other localities, it is sourced and distributed by Bounty Agro Ventures, Inc. (BAVI), which is also under BFGC.

BFGC was the first company in the Philippines to employ the single-stage hatchery incubation system, in which eggs are grouped according to their development stage to be incubated together.[1]

For its digital properties, Bounty Fresh Chicken has its website, and presence on the social networks Facebook and Twitter. It also established the Chic Mom’s Club, a website that provides exclusive content for registered members.

History

Bounty Fresh Chicken began with egg production in 1986 under the Chen family. Broiler integration commenced in 1995, while full operation started in 2008, from raising layers, growing broilers and processing raw chicken to developing various chicken products. These were all implemented in efforts to achieve the company’s vision of serving Asia’s Best Chicken to Filipinos.[2]

In 2009, Bounty Fresh Chicken won the 2009 Best Poultry and Livestock Company award at the 2009 Asian Livestock Industry Awards in Kuala Lumpur, Malaysia.[3] The categories were Technological Excellence, Food Safety, Marketing Excellence and Industry Leadership. In 2010, singer Lea Salonga was chosen to be the brand’s endorser.

In October 2010, the president of BFFI and concurrent Chairman of the Board of BAVI, Tennyson G. Chen, was named Entrepreneur of the Year 2010 and Master Entrepreneur in SGV & Co. Foundation's Ernst & Young Entrepreneur of the Year awards.[4]

Chen’s goal is to help raise the average Filipino’s consumption of chicken to 15 kilograms annually from about 8 kilograms, which is the current rate, by 2020.[5]

In 2012, Bounty Fresh was tagged as the premier poultry integrator in the Philippines, as well as being responsible for leading the poultry industry’s expansion in the country.[6]

Products

Bounty Fresh Chicken sells poultry-based products. These include dressed chicken in vacuum packs, tray-sealed "Meals in Minutes", and "Cut-Ups" in vacuum and ULMA packaging.

Bounty Fresh also sells processed meats such as Chicken Puffs, Disney-branded nuggets, and heat-and-eat products. Some products have halal certification.[7]

References

  1. ↑ "Health & Fitness." Health & Fitness. Business Mirror, 26 Sept. 2013. Web. <http://www.healthandfitness.businessmirror.com.ph/index.php/healthy-indulgence/473-bounty-fresh-the-chicken-expert>.
  2. ↑ "Out of the Box Ideas Spell Success for Bounty Fresh." Yahoo News Philippines. Manila Bulletin, 4 Nov. 2013. Web. <http://ph.news.yahoo.com/box-ideas-spell-success-bounty-fresh-163311702.html>.
  3. ↑ "RP Wins 2009 Asian Livestock Award." Philstar.com. Philippine Star, 8 Nov. 2009. Web. <http://www.philstar.com/good-news/521052/rp-wins-2009-asian-livestock-award>.
  4. ↑ "Bounty Fresh President Named Entrepreneur Of The Year 2010." SGV & Co Philippines. N.p., n.d. Web. <http://www.sgv.ph/bounty-fresh-president-named-entrepreneur-of-the-year-2010/>.
  5. ↑ Olchondra, Rita T. "Bounty Fresh Eyes Bigger Presence, Industry Growth." Inquirer Business. Philippine Daily Inquirer, 16 May 2011. Web. <http://business.inquirer.net/1802/bounty-fresh-eyes-bigger-presence-industry-growth>.
  6. ↑ "Bounty Fresh Leads Poultry Industry Expansion in 2012." Philstar.com. Philippine Star, 15 July 2012. Web. <http://www.philstar.com/agriculture/2012/07/15/827839/bounty-fresh-leads-poultry-industry-expansion-2012>.
  7. ↑ "Halal Certified Food and Products." : Bounty Fresh Chicken. N.p., 12 Aug. 2011. Web. <http://www.halalcertifiedfood.com/2011/08/bounty-fresh-chicken.html>.

External links

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