Branch Metrics

Branch Metrics
Development status Active
Written in JavaScript, Node.js
Type Mobile computing, Mobile deep linking, Contextual deep linking
Website branch.io

Branch Metrics is a deep linking and business analytics platform offering developer tools for large and independent mobile application companies. Its toolset contains web, iOS, and Android SDKs which generate smart deeplinks that pass data through application install to facilitate and track conversions and user engagement through targeted communications.[1][2] This process is called contextual deep linking,[3] and Branch Metrics is credited with both developing the original core technology and coining the term. Mobile application developers can use these tools in conjunction with Branch's drop-in SDK to personalize the install experience for each new user referred or acquired through digital advertising.[4] The Branch Metrics platform dashboard tracks and displays such data as user behavior, K-factor, campaign performance, and LTVs.[5] Collected data is used to build custom reports to analyze organic growth and identify ROI of various advertising efforts.[6]

Branch Metrics was founded by Alex Austin, Mike Molinet, Mada Seghete, and Dmitri Gaskin in 2014.[7][8][9][10] It is backed by NEA, Greylock Partners, Redpoint Ventures, Lightspeed Venture Partners, Pejman Mar Ventures and Ben Narasin.[11]

As of January 2016 Branch Metrics claimed to have over 5,000 partner apps including HotelTonight, iHeartRadio, Microsoft, Instacart, Flipboard, Polyvore, Pinterest and Udemy.[12]

References

  1. ↑ Perez, Sarah (Sep 23, 2014). "Branch Metrics Raises $3 Million From NEA For More Intelligent Deep Links That Make Apps Work Like The Web". TechCrunch.
  2. ↑ Dougherty, Conor (Jan 5, 2015). "Apps Everywhere, but No Unifying Link". The New York Times.
  3. ↑ Hay, Austin. "Contextual Deeplinks are as Deep as links Get". Branch Metrics.
  4. ↑ Levy, Ari (Sep 24, 2014). "Google's Achilles' heel is targeted by start-ups". CNBC.
  5. ↑ Schiff, Allison (Dec 3, 2014). "Deep Links Aren’t Necessarily Smart Links". AdExchanger.
  6. ↑ Battelle, John (Oct 5, 2014). "The Next Stage of Mobile Quickening: Links Get Intelligent". John Battelle's Search Blog.
  7. ↑ "BranchMetrics Helps You Get All Data Needed For Customer Acquisition Strategy!". Superb Crew. Oct 8, 2014.
  8. ↑ "Branch Metrics – Unlock your Apps Growth Potential with Mobile Referals with Mike Molinet". The App Tribe. Oct 16, 2014.
  9. ↑ Giang, Vivian (Jan 13, 2014). "6 Women Entrepreneurs Share How They Raised VC Funds". Fast Company.
  10. ↑ Upbin, Bruce (Jan 5, 2015). "2015 30 Under 30: Enterprise Technology". Forbes.
  11. ↑ Kokalitcheva, Kia (Sep 23, 2014). "Branch Metrics grabs $3M to make mobile app referrals work in one click". VentureBeat.
  12. ↑ Branch Metrics partner page

External links

This article is issued from Wikipedia - version of the Friday, January 08, 2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.