Bread and Butter tradeshow

Karl-Heinz Müller, initiator of B&B, at Berlin Tempelhof Airport, the location of the fashion show since 2009.

Bread and Butter (shortened to B&B) is a trade and fashion show for everyday clothing and streetwear.[1] It was established in 2001 and is held annually in January and July during Berlin Fashion Week. It is a leading trade fair for ready-to-wear fashion.[2][3][4]

History

The show was initiated by German entrepreneur Karl-Heinz Müller and premiered in July 2001 in Cologne-Deutz.[5] It was initially conceived as a bi-annual event "for the progressive, contemporary clothing culture", targeted to a German audience, as a parallel event to the jeanswear show Interjeans.[6][7] From 2003 until 2007 it was held at Gartenfeld in Berlin. It had a spin-off in Barcelona since 2005 and completely relocated there in 2007.[8] Since summer 2009 the B & B tradeshow is back in Berlin and located at the historical hangars of Tempelhof Airport.[9]

The first Bread & Butter spinoff in Seoul, Korea is due to start in 2015.[10] In June 2015, the trade fair was acquired by Berlin-based fashion company Zalando, which intends to open the event for a broader audience as a "fashion festival".[11]

List of B&B shows

Schedule of Bread & Butter shows, their locations and mottos:[12]

Date Location Motto
July 13–15, 2001 Cologne –
January 31 – February 2, 2002 Cologne –
August 1 – 3 2002 Cologne –
January 17–19, 2003 Berlin-Spandau –
July 18–20, 2003 Berlin-Spandau Berlinlove
January 16–18, 2004 Berlin-Spandau Next Move
July 16–18, 2004 Berlin-Spandau Berlingold
January 21–23, 2005 Berlin-Spandau Selected
July 8-10 2005 Barcelona Eurovision
July 22–24, 2005 Berlin-Spandau Eurovision
January 18–20, 2006 Barcelona Eurovision
January 27–29, 2006 Berlin-Spandau Eurovision
July 5-7 2006 Barcelona Eurovision
July 14–16, 2006 Berlin-Spandau Eurovision
January 17–19, 2007 Barcelona Active
January 26–27, 2007 Berlin-Spandau Active
July 4–6 2007 Barcelona Fly BBB
January 16–18, 2008 Barcelona King Size
July 2–4 2008 Barcelona New Order
January 21–23, 2009 Barcelona United Nations
July 1–3 2009 Berlin-Tempelhof Berlin, Berlin
January 20–22, 2010 Berlin-Tempelhof The Original
July 7–9 2010 Berlin-Tempelhof Premier League
January 19–21, 2011 Berlin-Tempelhof Absolute
July 6–8 2011 Berlin-Tempelhof Supershow
January 18–20, 2012 Berlin-Tempelhof High Fidelity
July 4–6 2012 Berlin-Tempelhof The Rock
January 15–17, 2013 Berlin-Tempelhof Big Time
July 2-4 2013 Berlin-Tempelhof Connect
January 14–16, 2014 Berlin-Tempelhof Ich bin ein Berliner.
July 8-10 2014 Berlin-Tempelhof Carnaval do Brasil
January 19–21, 2015 Berlin-Tempelhof
July 7-9 2015 Berlin-Tempelhof
September 3-5 2015 Seoul

References

  1. ↑ Williams, Gisela. "In Berlin, Rocking the Fashion Trade Fair". New York Times. Retrieved 24 May 2014.
  2. ↑ "Berlin as a fashion capital: the improbable rise". Fashion United UK. Retrieved 24 May 2014. Bread & Butter returned from Barcelona where it succeeded in establishing its status as the world’s most important fashion show in its segment.
  3. ↑ "Bread & Butter Berlin". 10times. Retrieved 31 October 2014. Bread & Butter Berlin(BBB) confirms its position as the leading international trade fair and trademark.
  4. ↑ "Bread & Butter Berlin". TheGild. Retrieved 31 October 2014. (BBB), the leading international trade event for progressive, contemporary clothing brands
  5. ↑ "Karl-Heinz Müller: "Mein Herz hängt an der Stadt"". Tagesspiegel (German). Retrieved 24 May 2014.
  6. ↑ Ingram, Susan (2014). "Euro Chic:Fashion's Bread & Butter". In David B. MacDonald; Mary-Michelle DeCoste. Europe in Its Own Eyes, Europe in the Eyes of the Other. Wilfrid Laurier University Press. p. 25.
  7. ↑ Miguel, Jordi (15 January 2008). "Arranca el Bread & Butter 2008". El Pais (in Spanish). Retrieved 31 October 2014.
  8. ↑ "B&B History since Cologne 2001". Official website. Retrieved 24 May 2014.
  9. ↑ "History of B&B Berlin". Bread and Butter website. Retrieved 24 May 2014.
  10. ↑ Bread & Butter Seoul announcement
  11. ↑ Zalando kauft Berliner Modemesse Bread & Butter (German), Berliner Zeitung, 8 June 2015
  12. ↑ Bread & Butter History, including all show posters

External links


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