Breakthrough Moments

Breakthrough Moments (BTM’s) are naturally occurring points in gameplay, when users are most receptive to brand messages.[1] This includes when a player reaches moments of triumph such as completing a level, achieving a high score, defeating a key enemy,[2] or gets stuck on a level and is in need of help.[3]

References

  1. ↑ Shaul, Brandy. “MediaBrix touts success of Breakthrough Moments in mobile games”, “Inside Mobiel Apps”, 18, December 2013.
  2. ↑ Carney, Michael. “MediaBrix enables targeted advertising during moments of positive and negative emotion in social games”, “PandoDaily”, 18, April 2013.
  3. ↑ Koetsier, John. “Mediabrix’ in-game ads are generating $200 CPMs — 180 times more than traditional ads”, “VentureBeat”, 20, December 2013.
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