Bro4u
| Founded | 2015 |
|---|---|
| Headquarters | Bangalore, India |
| Area served | India |
| Industry | E-commerce |
| Services | Online marketplace |
| Website |
bro4u |
Bro4u is an online marketplace, founded in 2015. Based in the city of Bangalore, the capital of the Indian state Karnataka (frequently nicknamed the "Silicon Valley of India"), the startup company – which describes itself as a "ecommerce marketplace for services"[1] – has plans to expand onwards to among other places Hyderabad (capital city of Telangana) and Pune (second largest city in Maharashtra), according to The New Indian Express.[2] The core idea of the company consists of providing for the exchange of both household and professional services, for example from tradespersons such as plumbers, electricians and cleaners, among others.[3]
The company has received some attention for its work with the LGBT community in Bangalore. Bro4u has provided employment opportunities for several transgender people in the city, many of which had previously been forced to resort to begging, giving them a new source of income.[4] In many parts of South Asia, trans women are known as hijra, and are often perceived as a third gender. This predominantly urban community, numbering in the tens (if not hundreds) of thousands,[5] struggles with social discrimination and frequent homelessness.[6]
Bangalore (also spelled Bengaluru), with a population of almost 9 million, is currently the third largest city in India.[7] Although the company's co-founder Pramod Hegde has told the Deccan Herald that the online sector is still in its infancy in the city,[8] local Internet usage has been expected to rise steadily,[9] mirroring the general trend in the rest of the country. In 2015, the year Bro4u was founded, a report from the Internet and Mobile Association of India (IAMAI) estimated that the number of Internet users was going to reach 402 million by December 2015.[10] In February 2016 IAMAI likewise reported that the number of mobile Internet users in the country would increase by 55% to 371 million by June that year.[11]
See also
References
- ↑ "At the speed of thought". www.bro4u.com. 2015. Retrieved 6 May 2016.
- ↑ "Bangalore Based Home Services Start-up, Bro4u, Raised Angel Funding; Plans to Expand Into Other Cities". The New Indian Express. Press Trust of India. 27 November 2015. Retrieved 6 May 2016.
- ↑ "Help just a click away". Deccan Herald (Bangalore, India). 17 June 2015. Retrieved 6 May 2016.
- ↑ Venkat, Apurva. "Startup Sets an Example by Employing Transgender Beggars". Bangalore Mirror (Bangalore, India). Retrieved 6 May 2016.
- ↑ Parker, Richard Guy; Aggleton, Peter (1999). Culture, Society and Sexuality: A Reader. Psychology Press. p. 226. ISBN 978-1-85728-811-7.
- ↑ Erickson-Schroth, Laura (12 May 2014). Trans Bodies, Trans Selves: A Resource for the Transgender Community. Oxford University Press. p. 14. ISBN 978-0-19-932536-8.
- ↑ Kaminsky, Arnold P.; Long, Roger D. (2011). India Today: An Encyclopedia of Life in the Republic. ABC-CLIO. p. 75. ISBN 978-0-313-37462-3.
- ↑ Kappan, Rasheed (21 June 2015). "Fumbling for that plumber". Deccan Herald (Bangalore, India). Retrieved 6 May 2016.
- ↑ Ghadially, Rehana (4 April 2007). Urban Women in Contemporary India: A Reader. SAGE Publications. pp. 272–274. ISBN 978-81-7829-956-3.
- ↑ "India to surpass US with 402 million Internet by 2016: IAMAI". The Indian Express (Mumbai, India). Press Trust of India. 20 November 2015. Retrieved 6 May 2016.
- ↑ "Mobile Internet users in India to reach 371 mn by June 2016". The Indian Express (Mumbai, India). Press Trust of India. 4 February 2016. Retrieved 6 May 2016.