Broadsheet (website)
| Web address |
www |
|---|---|
| Commercial? | Yes |
Type of site | News website |
| Registration | Optional |
| Available in | English |
| Owner | Broadsheet Media |
| Launched | October 2009 |
| Current status | Active |
Broadsheet is an Australian online city guide. It was founded by Nick Shelton and launched in October 2009. The site covers news related to food and drink, fashion and shopping, art and design, and entertainment. In addition to this, it has an extensive directory of cafes, restaurants, bars and shops which contains professional imagery and short descriptions of each venue.
History
Nick Shelton was living in London circa 2005 and 2006, working as a barista. Not being from London, he had trouble finding good places to eat and drink.[1] When he returned home to Melbourne he was impressed by the culinary scene but noticed no one was covering it in depth. Partnering with design firm Studio Round, he launched Broadsheet at the end of 2009 with the aim of helping readers find the best places to eat, drink and shop.[2]
Former Studio Round employee Rhys Gorgol went on to found a graphic design agency, The Company You Keep, in 2012. It shares an office with Broadsheet and handles all of its design work, as well as taking on external clients.[3]
In 2011 Broadsheet launched in Sydney.[4]
In March 2011 the website ran a pop-up cafe in Melbourne, The Broadsheet Cafe, for 11 days, featuring the city's best coffee roasters.[5][6] In June 2015 it opened a pop-up restaurant in Melbourne, The Broadsheet Restaurant. Lasting for two months, it was run with the help of the city's best chefs and bartenders.[7][8][9] A pop-up restaurant is planned for Sydney in 2016.
As of March 2014 the site received approximately 450,000 unique visitors per month.[4]
Content
There are separate versions of the site for Melbourne and Sydney. Each site's front page hosts a rotating selection of short news stories about restaurant, bar, cafe and shop openings, as well as longer interviews and features related to these fields. Contrary to public perception, Broadsheet doesn't review restaurants in the traditional sense. “The philosophy is that we only write about what we like. If there’s a restaurant we don’t like, we don’t write about it," Shelton said in 2015 interview.[1] The site's stories are produced by freelancers, who visit venues then interview the owners for further information. The directory is a more timeless archive of these stories. It features several thousand pages which contain short descriptions of physical venues and an accompanying carousel of professional photos.
The site is supported by advertising[10]
References
- 1 2 Delaney, Brigid (July 9, 2015). "The Broadsheet effect: is this the most powerful magazine in Australia?". The Guardian. Retrieved September 28, 2015.
- ↑ "Round - Broadsheet". Studio Round. Retrieved September 28, 2015.
- ↑ Feagins, Lucy (April 3, 2015). "Rhys Gorgol of The Company You Keep". The Design Files. Retrieved September 28, 2015.
- 1 2 "Broadsheet Media appoints editorial director Tim Fisher". Mumbrella. March 28, 2014. Retrieved September 28, 2015.
- ↑ Ford, Alexander (2011). "Broadsheet Cafe". The Thousands. Retrieved September 28, 2015.
- ↑ Clements, Caroline (March 2, 2011). "Broadsheet Cafe Opens This Friday". Broadsheet. Retrieved September 28, 2015.
- ↑ Delaney, Brigid (June 25, 2015). "Broadsheet restaurant turns reviews into reality – review". The Guardian. Retrieved September 28, 2015.
- ↑ "The Broadsheet Restaurant Is Open". Broadsheet. June 5, 2015. Retrieved September 28, 2015.
- ↑ Robin, Miriam (July 7, 2015). "After six years, Broadsheet getting off the streets and into the kitchen". Crikey. Retrieved September 28, 2015.
- ↑ Simons, Margaret (March 7, 2012). "The Broadsheet effect: is this the most powerful magazine in Australia?". Crikey. Retrieved September 28, 2015.