Brooklyn Bicycle Co.

Brooklyn Bicycle Company, is a bicycle manufacturing company based in Williamsburg, Brooklyn, New York, that was founded by Ryan Zagata in 2011, as Brooklyn Cruiser.[1][2] Zagata, who had previously worked as a software salesman, was inspired to design the bicycles after seeing functional ones used in Vietnam to transport large piles of hay.[1] His first design, the Brooklyn Cruiser, was offered for sale in August 2011, and is deliberately designed to function as an city bicycle for urban everyday use, unlike the off-road mountain bike or the road bicycle.[3] The company proved very successful, with a one million dollar plus revenue projected for 2013.[1]

The bicycles have been showcased as fashionable options in publications such as Vogue where in 2012, a "Willow blue" bike was presented as an ideal match for a Thakoon Panichgul dress.[4] In 2013 a limited edition red Brooklyn Cruiser was selected by the Museum of Modern Art for sale through their shop.[1][5] The 2013 model, designed in collaboration with Grant Petersen (of Rivendell Bicycle Works) was influenced by Raleigh's 1950s bicycles.[5]

References

  1. 1 2 3 4 Hargreaves, Steve (18 November 2012). "Coolest commutes on two wheels: The Brooklyn Cruiser". CNN Money. Retrieved 7 February 2015.
  2. ↑ Benson, Cory (19 March 2014). "Brooklyn Bicycle Co. Brings Upgrades to Affordable City Bikes". Bike Rumour. Retrieved 7 February 2015.
  3. ↑ Riedl, Jay (May 2012). "Not Cycling, But Cruising". Soma Magazine 26.
  4. ↑ Bernard, Katherine (7 August 2012). "Fashion Cycles: The Best Bikes—and the Pre-Fall Looks That Go With Them". Vogue.com. Condé Nast. Retrieved 7 February 2015.
  5. 1 2 Suqi, Rima (13 February 2013). "Wheelies at the Museum". The New York Times. Retrieved 7 February 2015.

See also

External links

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