Bush (brand)

Bush
Industry Consumer electronics
Founded 1932, as Bush Radio
Headquarters Milton Keynes
Products see below
Owner Home Retail Group
(Exclusively sold at Argos)

Bush is a British consumer electronics brand owned by Home Retail Group, and is one of the most famous names on early British radios. Its sister brand is Alba. Today, all Bush and Alba products are sold exclusively at Argos and Homebase.[1]

History

Original Bush company

Bush brand reproduction of the Philco model 90 "cathedral radio" of 1931, a design icon of early radio, and the most recognized cathedral design sets

The company was founded in 1932 as Bush Radio, from the remains of the Graham Amplion company that made horn loudspeakers, as a subsidiary of the Gaumont British Picture Corporation. The brand name comes from their Shepherd's Bush studios.[2] The company expanded rapidly moving to a new factory at Power Road, Chiswick in 1936.

Bush became part of the Rank empire in 1945 and a brand new factory was opened at Ernesettle, Plymouth in 1949.[3] In 1950 the popular DAC90A and DAC10 radios were launched, along with the distinctive TV22 television.

The Bush TR82 transistor radio, designed by Ogle Design, and launched in 1959, is regarded as an icon of early radio design. Although the first radio to use the Ogle cabinet design was actually the MB60, a battery/mains valve set from 1957-59.

The original Bush Radio company merged with Murphy Radio on 4 June 1962,[4] and a new company was formed called Rank Bush Murphy Ltd.

Rank formed an alliance with Toshiba in 1978. The joint venture was called Rank Toshiba and manufactured Toshiba designed televisions in the UK. In 1980 Rank terminated its agreement with Toshiba and the joint company was wound up. Toshiba took over the Ernesettle factory and continued to manufacture television sets alone.[3]

Use of brand since the 1980s

Purchase and reuse

Bush iD logo

The Bush brand name disappeared from the British market during the 1980s. However, since the purchase of the brand by Alba Group in 1986 (now known as Harvard International), it once again became common,[5] being used primarily on electronic goods produced in China and some televisions made in Turkey.

A range known as Bush iD was used to brand items such as digital radios and set-top boxes under the Bush name. Since purchase by Home Retail Group, the Bush iD branding is no longer used.

Sale to Home Retail Group

In November 2008, the Bush brand name, along with Alba, were purchased by Home Retail Group, the parent company of Homebase and Argos, for £15.25 million. As a result, the former Alba Group has now been renamed to Harvard International. Harvard International still owns the Bush brand in Oceania. In 2013, Bush released their own 7-inch tablet called MyTablet which costs £99.99 and comes in Silver or pink according to the Argos website.

Product range

Bush Radio reproduction of 1959 TR82 transistor portable. A design icon of the early transistor radios

Bush now has products including: Televisions, Boomboxes, Shelf stereos, Set-top boxes, Washing machines, Radios, Trimmers, Headsets, Headphones, Ovens, Cookers, Fridges, computer mouses, Webcams, Microphones, turntables, DVD players, Blu-ray players, Home cinemas, MP3 players, MP4 players, Dishwashers, Camcorders, Smartphones and Tablets.

At least some of the Bush TV sets are made by Turkish conglomerate, Vestel.

Reproductions of classic Bush Radio models from the 1950s and 1960s are also being sold today under the Bush brand. Some of these units also include DAB Tuners.

Sources

  1. Radio and television brands Alba and Bush sold to Argos owner Home Retail Group
  2. Home Retail Group signs contract for Intellectual Property Rights to Bush and Alba Trademarks
  3. Bush Freesat Website

References

  1. ↑ "Bush Definition/Meaning". Retrieved July 7, 2014.
  2. ↑ Allan Isaacs. "A Potted History of some famous UK Radio Manufacturers: Bush". Archived from the original on June 21, 2007. Retrieved March 2, 2006.
  3. 1 2 The Setmakers by Keith Geddes and Gordon Bussey (ISBN 0951704206)
  4. ↑ "The Bush/Murphy merger", bushradio.co.uk. Article retrieved on 31 October 2006
  5. ↑ Intro page, bushradio.co.uk. Article retrieved on 31 October 2006

External links

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