Business Marketing Association

Business Marketing Association is a service organization in the marketing industry founded in 1922. It provides members with online information and runs marketing certification program, trainings and education programs, papers and industry surveys. It is specific to business-to-business marketing, unlike other marketing associations.[1]

According to the Bylaws of the organization “no member, whether an Officer, a Director or member serving on committees shall receive any salary or other form of compensation” and “surplus funds and current working capital of the Association shall be invested”.[2]

History

The BMA was founded in 1922 as the Industrial Department of the Associated Advertising Clubs of the World to develop business, industrial, and professional advertising.[3] Since then the name changed four times, to National Industrial Advertisers Association, then Association of Industrial Advertisers, then Business Professional Advertising Association, and ultimately Business Marketing Association, to differente the organization from other similar ones.

Articles of incorporation as not-for-profit corporation under the association’s new name (Business Marketing Association) were filed with the Illinois secretary of State and registered in 1994.[4]

Chapters

Each chapter's creation mut be approved by the Executive Committee or Board of Directors, and each chapter can adopt any Constitution and Bylaws consistent with those of the BMA.

Membership

BMA offers several membership programs

For educator, young professionals and student offers verification is needed.

Business Marketing Association offers
Corporate Membership

In addition to individual membership, there is a corporate rate membership program with lower rates. The Corporate Membership Program includes access to all the resources and events of the national BMA organization and membership in any of the BMA's local chapters.[6] BMA Corporate Members

Communications Awards Programs

BMA have a number of business-to-business communications award programs:
1. B2 Awards

The B2 Awards are for innovative global brand strategy, customer marketing strategy, integrated internal and external marketing communications strategy, e-business strategy, new media strategy and successful new product and service introductions. The Awards are also for marketing activities addressed to employees, sales forces, channel partners, government, consumers (as in b2c2b), NGOs and industry and financial analysts, among others.

2. G.D. Crain, Jr. Award

The G. D. Crain Award is named for the founder of Crain Communications and one of the founders of the Business Marketing Association. Created in 1969, the annual award recognizes a BMA member for career achievement in business-to-business marketing and exceptional service to the advancement of the Association at the national level.

3. Agency of the Year Award
4. Corporate Marketer of the Year Award
5. Local Chapter Award Programs

Several local BMA chapters sponsor advertising award competitions throughout the year.[8]

Conferences

1. 2014 Global BMA Conference will take place May 28–30, 2014 in Chicago, IL.
2. 2013 Global BMA Conference “Blaze”

Focused on the latest trends in b-to-b , BLAZE was feature a mix of 14 keynote and panel sessions, 20 shorter "Firestarter" sessions led by top b-to-b firebrands and even a pyrotechnics-enhanced networking cruise on Lake Michigan.[9]

3. 2012 "GROW" Conference took place May 30-June 1, 2012 - Swissotel, Chicago
4. 2011 "Unleash" Conference took take place June 1–3, 2011 - The Sheraton Hotel & Towers, Chicago

"Unleash", the 2011 International BMA Conference, which took place June 1–3 in Chicago, was attended by B-to-B marketers ranging from corporate marketers to CMOs and other c-level titles as well as directors and managers.

Event included general sessions, breakout sessions and networking events such as the Chicago Odyssey Networking Cruise and BMA's popular Marketing Leader '8 at 8' Dinner event.
5. 2010 "Engage" Conference took place June 2–4, 2010 - Swissotel, Chicago
6. 2009 "Unlearn" Conference took place June 10–12, 2009 - The Drake Hotel, Chicago [10]

Similar associations

See also

References

External links

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