C. V. Kumar

C. V. Kumar
Born	C. Vijayakumar 14 April 1979 Tirumangalam, Madurai, India
Occupation	Film Producer , Distributor
Years active	2012–present

C. V. Kumar (born as C. Vijayakumar) is an Indian Tamil film producer and distributor who heads the production studio Thirukumaran Entertainment. Noted for his innovation, Kumar has also primarily introduced new talent into the film industry in terms of actors and technicians. His first three films, Attakathi, Pizza and Soodhu Kavvum won critical acclaim as well as bringing in revenue of over Rs 500 million.^[1] After producing successful films, Kumar began work on his first directorial venture in 2014.^[2]

Career

Kumar, originally hailing from Tirumangalam, Madurai,^[3] first came to Chennai for his MSc Psychology classes that he was pursuing through distance education at Madras University in the early 2000s. During the period, he had also started going for classes at Arena Multimedia in Madurai before taking a transfer to Chennai. In three years between 2002 and 2005, he learnt animation, sound design, and branding, and took scriptwriting classes. While on a trip in 2010 to Los Angeles as a part of his family business, he was inspired to start a production house and hoped to produce higher quality films in India and returned to form Thirukumaran Entertainment in 2010.^[1]

In August 2011, he started pre-production for Attakathi featuring an all new cast and directed by newcomer Ranjith, an assistant of director Venkat Prabhu. Kumar was insistent about meeting deadlines so the film began shooting on 26 September, finished shooting by 8 December and had the audio release on 9 January 2012. He decided to spend Rs. 2.5 million on a relatively grand audio launch and another production house Studio Green bought the film immediately to distribute.^[1] After a six-month delay, the film released in August and received mostly positive reviews, with a critic noting "this charming little treat of a film, has an inherent sweetness and honesty that will stay with you".^[4] The next venture, Pizza, a thriller film written and directed by debutant Karthik Subbaraj featured Vijay Sethupathi and Remya Nambeesan in the lead roles,. The story is about how around a pizza delivery boy lands in a mysterious circumstance and how it works a dramatic change in his life.^[5] For Pizza, Kumar opted to make promos and strategies on how to employ viral promotion through social media. He had spent Rs. 16 million producing the film, while Sangam Cinemas and Red Giant Movies agreed to spend an equal amount in publicity. Kumar then spent another Rs. 8 million on print and publicity by himself.^[1] Pizza released on 19 October 2012 and went on to become a major critical and commercial success.^[6] A critic from Sify termed the film as "delicious" and described it as "entertaining and at the same time different in its approach",^[7] while Malini Mannath from The New Indian Express described Pizza as "offbeat, intriguing and gripping, and nothing like what you've seen on Tamil screen before".^[8] The success of the film launched actor Vijay Sethupathi's career, while also winning several awards for the team at the 7th Vijay Awards and the 2nd South Indian International Movie Awards.

In his third venture, Kumar chose to produce a script written by Nalan Kumarasamy, the winner of the Kalaignar TV reality show Naalaya Iyakkunar (The Director of Tomorrow), agreeing terms in September 2012.^[9] A rare black comedy Tamil film, Soodhu Kavvum's main concept was about how baloney has engulfed people's day-to-day life and modern society and featured Vijay Sethupathi once again in the leading role. For Soodhu Kavvum, he ensured that they spent Rs. 25 million on just publicity.^[1] Soodhu Kavvum opened to highly positive reviews. Baradwaj Rangan from The Hindu stated "Nalan Kumarasamy's Soodhu Kavvum is a demonstration of what's possible when movies are made for the sheer joy of making movies. There isn't a single calculated moment, something cynically aimed to satisfy this segment of the audience or that one. Everything is organic, the events rooted in a nutty story and sprouting through a brilliant screenplay".^[10] S. Saraswathi from Rediff gave 3.5 stars out of 5 and wrote "Soodhu Kavvum is an engaging film, with ingenious characters and entertaining situations" and called it a "must-watch".^[11] Kumar then made another thriller film with newcomer director Deepan Chakravarthy titled Pizza 2: The Villa, not a direct sequel to the 2012 film but a second part of the franchise. Starring Ashok Selvan and Sanchita Shetty, both in their second films of a three film contract with Thirukumaran Entertainment, it opened to positive reviews and did average business at the box office. Kumar chose to buy the distribution rights of the romantic-comedy film Kalyana Samayal Saadham (2013), starring Prasanna and Lekha Washington, and helped distribute the film which went on to win critical acclaim for its sensitive storyline.^[12]

In 2014, Kumar produced three further films which won positive reviews and achieved box office success. Ramesh's murder-mystery film Thegidi starring Ashok Selvan and Janani Iyer, opened to critical acclaim with Baradwaj Rangan of The Hindu noting "Thegidi is proof that if the small things are worked out well, the bigger ones will take care of themselves".^[13] Similarly, Sify called the film "a well-made, edge-of- the-seat thriller with enough twists and turns. It keeps the deception game going till the last scene, with a taut script and outstanding BGM by Nivas Prasanna".^[14] The film was made at a cost of 2.4 crores and had recovered its cost through satellite rights alone, becoming one of the most successful films of the year, considering collection ratio on investment.^[15] His next, Ram's Mundaasupatti, was an adventure comedy film based on a short film, and was set in a fictional village called Mundasupatti of the 1980s, where people believe bad luck will befall them if they are photographed. The story illustrates what happens when two photographers visit the village. The film was released in June 2014 to positive critical response, and took the highest box office opening for Kumar's films and became a profitable venture.^[16] The third film, the psychological thriller Sarabham was directed by Arun Mohan and also fetched positive reviews post-release.^[17]

Kumar has also bought the Tamil remake rights for the 2013 Kannada psychological thriller Lucia, with Siddharth set to star in the leading role. The film, featuring a predominantly new team, will be released in February 2015.^[18] He began his directorial venture titled Mayavan in mid-2014, while also associating with Y NOT Studios for the making of Madhavan's bilingual comeback film, Irudhi Suttru. He will then team up with Karthik Subbaraj and Nalan Kumarasamy for a second venture each with his production house.Film producer C. V. Kumar began his first directorial project in June 2014 and signed on Naveen Chandra to play the lead role. The film began production during the same month and was titled Mayavan^[19][20]

Filmography

As producer

Title	Year	Language	Director	Cast	Notes	Synopsis	Ref.
Attakathi	2012	Tamil	Ranjith, Pa.Pa. Ranjith	Dinesh, Nandita, Iyshwarya Rajesh		A semi-urban youngster, who is constantly unlucky in love, feels his fortunes have changed after he remeets a childhood friend.	[21]
Pizza	2012	Tamil	Subbaraj, KarthikKarthik Subbaraj	Vijay Sethupathi, Ramya Nambeesan	Remade in Kannada as Whistle Remade in Bengali as Golpo Holeo Shotti Remade in Hindi as Pizza.	A pizza delivery boy lands in a mysterious predicament after visiting a haunted house and then finds that his fiancé has gone missing.	[22]
Soodhu Kavvum	2013	Tamil	Kumarasamy, NalanNalan Kumarasamy	Vijay Sethupathi, Sanchita Shetty, Ashok Selvan, Bobby Simha, Ramesh Thilak	Remade in Telugu as Gaddam Gang	A team of inexperienced kidnappers find themselves in trouble after a botched attempt to kidnap a minister's son.	[23]
Pizza 2: The Villa	2013	Tamil	Chakravarthy, DeepanDeepan Chakravarthy	Ashok Selvan, Sanchita Shetty		A novel writer inherits an eerie villa in Puducherry. He later learns that all the previous owners have been dealt with ominous curses.	[24]
Thegidi	2014	Tamil	Ramesh, P.P. Ramesh	Ashok Selvan, Janani Iyer		A detective investigates a series of murders linked to an insurance policy scam.	[25]
Mundaasupatti	2014	Tamil	Ram, D.D. Ram	Vishnu, Nandita, Kaali Venkat, Ramdoss	Based on a short film by the director of the movie himself, shot in 2011 for the TV show, Naalaya Iyakunar	A photographer works in a rural village in the 1980s, where people feel it is a curse to have their pictures taken.	[26]
Sarabham	2014	Tamil	Mohan, ArunArun Mohan	Naveen Chandra, Salony Luthra	Based on the 2003 Japanese thriller Game which hade been remade in Hindi in 2008 as Woodstock Villa	An architect plots a plan with the daughter of his boss to extort ransom money for a fake kidnapping.	[27]
Enakkul Oruvan	2015	Tamil	Ramar, PrasadPrasad Ramar	Siddharth, Deepa Sannidhi, Srushti Dange	Remake of 2013 Kannada movie Lucia	Two parallel tales display the similar lives of a prominent actor and a village theatre operator, with the backdrop of a hallucinatory drug scandal.	[28]
Indru Netru Naalai	2015	Tamil	Ravikumar, R.R. Ravikumar	Vishnu, Mia George, Karunakaran		A scientist's time machine from 2065 becomes stuck in 2015, and ends up in the hands of a young man who tries to fix his relationship.	[29]
144	2015	Tamil	Manikandan, G.G. Manikandan	Shiva, Ashok Selvan, Oviya, Shruti Ramakrishnan	Partially inspired by the novel Vasanthakaala Kutrangal by Sujatha Rangarajan	Story about two villages at constant loggerheads intertwined with two couples involved in a heist.	[30]
Irudhi Suttru	2016	Tamil	Prasad, Sudha KongaraSudha Kongara Prasad	Madhavan, Ritika Singh		A boorish boxing coach takes on a rebellious young woman from the fishermen colony as his new student.	[31]
Iraivi	2016	Tamil	Subbaraj, KarthikKarthik Subbaraj	Vijay Sethupathi, S. J. Surya, Bobby Simha		Post-production
Kadhalum Kadandhu Pogum	2016	Tamil	Kumarasamy, NalanNalan Kumarasamy	Vijay Sethupathi, Madonna Sebastian	Remake of 2010 South Korean movie My Dear Desperado which had been remade in Hindi in 2013 as Jayantabhai Ki Luv Story	About a job searching girl who has a one night stand with a thug
Mayavan	2016	Tamil	Kumar, C. V.C. V. Kumar	Sundeep Kishan, Lavanya Tripathi		Filming

As distributor

• Kalyana Samayal Saadham (2013)

References

1. "A new angle". The Hindu. 27 June 2013. Retrieved 7 January 2014.
2. "CV Kumar turns director - CV Kumar Turns Director - Soodhu Kavvum- Pizza- Producer- Turns Director website=Cinemalead.com". Retrieved 2016-02-21.
3. "No guts to produce high budget movies". vikatan. September 2013. Retrieved 7 September 2014.
4. "Movie Review:Attakathi". Sify.com. Retrieved 18 August 2012.
5. "Variety on offer". The Hindu. Retrieved 23 September 2012.
6. "Attakathi and Pizza followed by...". Behindwoods. Retrieved 21 November 2012.
7. "Pizza Movie Review". Sify. Retrieved 27 October 2012.
8. "Pizza (Tamil)". The New Indian Express. Retrieved 26 October 2012.
9. "Producer CV Kumar to introduce another newcomer". Indiaglitz.com. Retrieved 2016-02-21.
10. Baradwaj Rangan (4 May 2013). "Soodhu Kavvum: Crime does pay!". The Hindu. Retrieved 10 May 2013.
11. "Review: Soodhu Kavvum is a class apart – Rediff.com Movies". Rediff.com. 3 May 2013. Retrieved 10 May 2013.
12. "CV Kumar acquires Prasanna's KSS". Sify.com. Retrieved 2016-02-21.
13. Baradwaj Rangan. "Thegidi: Licence to thrill". The Hindu. Retrieved 1 March 2014.
14. "Review : Thegidi". Sify.com. Retrieved 2016-02-21.
15. "Interview with filmmaker CV Kumar about Bhadram - Telugu cinema director". Idlebrain.com. Retrieved 2016-02-21.
16. "Mundasupatti joins the hit brigade, mints Rs 3.1 crore in opening weekend". Hindustantimes.com. Retrieved 2016-02-21.
17. "'Sarabham' Movie Review Roundup: Good Attempt". International Business Times, India Edition. 3 August 2014. Retrieved 2016-02-21.
18. "CV Kumar buys `Lucia` remake rights". Sify.
19. "C.V.Kumar's next would be directed by Seenu Ramasamy". Behindwoods.com. Retrieved 2016-02-21.
20. "C V Kumar will produce films with both Nalan Kumarasamy and Karthik Subbaraj in 2014.Film producer C. V.". Behindwoods.com. Retrieved 2016-02-21.
21. "Audio Beat: Attakathi". The Hindu. 2012-01-21. Retrieved 2016-02-21.
22. Malathi Rangarajan. "Pizza: Freshly made". The Hindu.
23. baradwaj rangan. "Soodhu Kavvum: Crime does pay!". The Hindu.
24. Baradwaj Rangan. "Pizza II: Villa - On the fright track". The Hindu.
25. Baradwaj Rangan. "Thegidi: Licence to thrill". The Hindu.
26. Baradwaj Rangan. "Mundasupatti: Light, camera, action". The Hindu.
27. Baradwaj Rangan. "Sarabham: active vice". The Hindu.
28. Baradwaj Rangan. "'Enakkul Oruvan' review: A knockout conceit, a middling movie". The Hindu.
29. Baradwaj Rangan. "Indru Netru Naalai movie review". The Hindu.
30. "144 review. 144 Tamil movie review, story, rating - IndiaGlitz.com". IndiaGlitz.
31. Baradwaj Rangan. "Irudhi Suttru: A heart-warming boxing drama". The Hindu.

External links

• C. V. Kumar at the Internet Movie Database