Cambio.com

Cambio

Cambio website logo
Web address www.cambio.com
Slogan For Girls. #BuiltByGirls.
Commercial? Yes
Type of site
 Entertainment News
Registration Optional
Available in
  • English
Users 7 million per month
Owner AOL Inc.
Editor Linda Friedman
Alexa rank
 9,946
Current status Online

Cambio is a pop culture website for primarily for female millennials - "for girls, #builtbygirls", owned and operated by AOL Inc.. Cambio launched in 2010 as a partnership between AOL, the Jonas Group and MGX lab as a next-generation MTV-like video network.[1] In 2012, AOL fully acquired Cambio and in 2014 relaunched it in tandem with a partnership with Girls Who Code when five teenage graduated of the program joined the site as paid interns and helped shape Cambio's editorial mission[2] and site design, as well as doing actual coding.[3] During the six-week assignment, the girls focused on two projects: developing a "Celebspiration" meme generator and creating a platform called "Col[lab]" that encourages young women to write articles on any topic for the site.[4] Cambio sees approximately 7.5 million unique views a month from a predominately 13 to 34-year-old audience.[5]

Divisions

References

  1. ↑ Stelter, Brian (13 June 2010). "MTV Serves as Model for AOL Site". New York Times.
  2. ↑ "About Cambio". AOL.
  3. ↑ Heyman, Marshall (29 October 2014). "Talking Taylor Swift With Three Girls Who Code". The Wall Street Journal.
  4. ↑ Rosenbaum, Sophia (27 October 2014). "Girls Who Code helps five young women excel as interns". The Wall Street Journal.
  5. 1 2 Strugatz, Rachel (19 August 2014). "AOL Partners With Girls Who Code". Women's Wear Daily.

External links


This article is issued from Wikipedia - version of the Friday, March 25, 2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.