Can You Dig It (song)

"Can You Dig It?"
Single by The Mock Turtles
from the album Turtle Soup
A-side	"Can You Dig It?"
B-side	"Lose Yourself", "Lay Me Down"
Released	1991
Format	CD, 7", 12"
Recorded	1990
Genre	Indie rock, baggy
Label	Siren (original release) Virgin (re-release)
Writer(s)	Martin Coogan
Producer(s)	Martin Coogan, Pete Smith
The Mock Turtles singles chronology
"Are You Experienced?" (1990) "Can You Dig It?" (1991) "And Then She Smiles" (1991)

"Can You Dig It?" is a 1991 single by the English indie band The Mock Turtles and was featured on the album Turtle Soup. It was originally the B-side to the song "Lay Me Down". The name came about after they were asked for a name for a song for the B-side so that the sleeve art could be produced. Martin Coogan had been watching The Warriors which featured the rallying call, "Can you dig it?". The name came first and then the band went off to write the song.^[1] The song was released on Siren Records in all formats except for one of the seven-inch singles released in Europe where it was released by Virgin Records.

It reached No. 18 in the UK Singles Charts in 1991. It remains their only single ever to chart in the top 40. The single was dedicated to Alan Duffy, noting "shine on you crazy diamond" on the CD single sleeve.

Vodafone began to use the song in UK television advertisements for Vodafone Live! in 2002, raising the songs profile. Fatboy Slim and Simon Thornton remixed the song for a single release by Virgin Records in 2003 which peaked at No. 19 in the UK charts. Vodafone subsequently started using the new remixed version instead. This remix coincided with the release of Virgin's Can You Dig It?: The Best of The Mock Turtles, to which this new remix was the sole single released to promote it.

In 2012, the song was used by online casino Gala Bingo in an advertisement.

References

1. Referenced in Week 9 of Radio Republic Shows ' Good Vibrations' and http://arts.guardian.co.uk/page/0,,1074166,00.html