Castle Lager

Castle Lager

Castle Lager
Type Pale lager
Manufacturer SABMiller
Country of origin South Africa
Introduced 1895 (under the SAB banner)
Alcohol by volume 5%
Related products Castle Lite, Castle Milk Stout
Website Official website

Castle Lager is a South African pale lager produced by SABMiller. It is the flagship product of the Castle Brewery and has been variously described as South Africa's national beer, akin to Carling in the United Kingdom and Budweiser in the United States. Castle Lager was awarded in the "World's Best Bottled Lager" category at the 2000 Brewing Industry International Awards and is the official sponsor to many sporting associations within South Africa, most notably the South African Football Team and South African Cricket Team.[1]

History

Castle Lager’s origins can be traced to the Johannesburg gold rush of 1886. Charles Glass, founder of the Castle Brewery, began selling beer to the miners after noticing a gap in the market. The new beer soon became popular amongst the prospectors of the gold rush, and in 1889 one of Johannesburg's early newspapers, the Digger's News, declared it "a phenomenal success." In 1895, on the success of Castle Lager, the South African Breweries (SAB) was founded, with its head office being the Castle Brewery. Two years later, SAB became the first industrial company to list on the Johannesburg Stock Exchange. Today, Castle Lager is brewed in nine countries and is available in over 40 countries worldwide.[1][2] In 2000 Castle Lager was awarded in the "World's Best Bottled Lager" category at the Brewing Industry International Awards.

Sponsorships

Castle Lager sponsorships include:

Related Products

Castle Milk Stout

See also

References

External links

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