Cbazaar

Cbazaar
Logo of Cbazaar.com
Cbazaar Logo
Web address www.cbazaar.com
Slogan Stay Stylish Stay Ethnovogue
Type of site
 Online shopping
(e-commerce)

Cbazaar is an ethnic fashion portal owned by Net Avenue Technologies Private Limited, headquartered in Chennai.

History

Cbazaar, previously known as Chennaibazaar.com,[1] started their operations in 1998 as an online gifting solution in India and later forayed into apparel for women, men, and children. Chennai Bazaar was rechristened as Cbazaar in the year 2005. The brand gained popularity with time and diversified its product range from wedding sarees, salwar kameez, and ghagra choli to ethnic wear for men and children, as well as fashion accessories.[2] Cbazaar mainly sells their products to people of South Asian and Indian origin settled outside India. The products are delivered to more than 150 countries.[3]

In May 2012, Inventus Capital Partners and Ojas Venture Partners invested $3.5 million in Cbazaar. At present, the online shopping portal houses one of the largest range of Indian couture, with more than 15,000 items. On an average, over 100 designs are added every day.[4] [5]

In 2013, Cbazaar introduced Bollywood-inspired collections, and became the official online shopping partner of movies such as Aiyyaa[6] Son of Sardaar',[7] Matru Ki Bijlee Ka Mandola, and Saheb, Biwi Aur Gangster Returns.[8] In 2015 Cbazaar partnered with popular Bollywood movies like Dolly Ki Doli, Prem Ratan Dhan Payo, and Dilwale and launched movie inspired collections on their website. It also offers a collection inspired by Bengali films.[9] Cbazaar also sells online products of many well-known Indian designers and brands like Ritu Kumar[10] and Pothys.

Cbazaar has been accredited with the pride of introducing new fashion concepts to the online fashion retail space.

Contributions to Indian fashion

EthnoVogue

EthnoVogue is a term coined by Cbazaar. EthnoVogue is a concept that reflects a whole new revolution in ethnic fashion that adds a contemporary blend to ethnic styles while retaining the rich Indian ethos. This term is derived from the unification of two words namely ‘ethnic’ meaning anything traditional which abides by age old heritage and ‘in vogue’ meaning contemporary trends primarily in fashion.Together this term refers to ethnic fashion which is line with modern fashion trends. Cbazaar has been delivering fashion which belongs to various ethnicities in Asia. The brand has an in-depth understanding of contemporary fashion trends. Ethnovogue is the outcome of this understanding and experience in defining ethnic fashion in the global arena. The sole approach of Ethnovogue is to make ethnic fashion more relevant for the ever changing times This style statement is for people who prefer to stay rooted to their traditions yet have an eagerness to embrace the contemporary fashion trends. In June 2015,[11] Cbazaar underwent a re-branding exercise and during this time, the term they introduced this new fashion concept. Their current brand statement says “Stay Stylish Stay Ethnovogue”

EthnoStylist

In January 2016 Cbazaar started with an online styling service called EthnoStylist. This is a styling recommendation engine which is developed with the help of technology and human intervention to aid the customers to shop the styles they are looking for online. This one of a kind service has been developed by Cbazaar after a conscious analytical research on consumer behavior of customers when they make purchases online. Cbazaar’s experience of serving their customers over the years have helped them to be able to predict their preferred choice of fashion. Ethnostylist categorizes style into six different types namely Elegant, Dressy, Trendy, Bling, Simple, and Sexy. Ethnostylist is a concept based on the fact that each individual's style is an extension of his or her persona. Also, this styling service takes into consideration various occasions people usually dress for including wedding, festive, party and more. The products are curated by designers keeping in mind each style statements so that once anyone submits detail like the preferred look, the occasion they want to dress for and the look they want to wear, the Ethnostylist interface shows up a series of products which goes with the particular style statement.[12]

EthnoStitch

EthnoStitch is another initiative by Cbazaar which is directed to provide customized professional online tailoring with doorstep delivery in India.[13] This initiative of Cbazaar is aimed at providing standardized quality of tailoring services to the Indian customers without having them to struggle to find good local tailors to fulfill their customization and stitching needs. Some of the unique features of EthnoStitch service is doorstep pickup and delivery, availability of designer patterns online to choose from and designer consultation services.[14]

Locations

Cbazaar is based in Chennai, India, and also has its offices in the United States of America, United Kingdom and Australia. The company holds trademark registration in the U.S.A and U.K.[15]

Products

Cbazaar offers the following types of products:

See also

References

  1. ↑ Cbazaar, Chennai. "About Us".
  2. ↑ Kannan, Swetha (17 June 2011), "Cbazaar plans to raise $5-7 million", The Hindu Business Line, retrieved 22 April 2013
  3. ↑ "CBazaar - Delivering Indian Ethnic Fashion to the World", The Telegraph, October 31, 2014
  4. ↑ "Inventus Capital, Ojas Venture invest $3.5 mn in Cbazaar", Business Standard, 12 May 2012, retrieved 22 April 2013
  5. ↑ Das, Nandana (15 May 2012), We will go for Series B round of funding in 12-18 months: Cbazaar founder Rajesh Nahar, Techcircle.in, retrieved 22 April 2013
  6. ↑ "firstpost". |first1= missing |last1= in Authors list (help)
  7. ↑ "foodandnightlife". |first1= missing |last1= in Authors list (help)
  8. ↑ "jagran". |first1= missing |last1= in Authors list (help)
  9. ↑ "blubytes". |first1= missing |last1= in Authors list (help)
  10. ↑ "Prem Ratan Dhan Payo Sarees". Cbazaar.
  11. ↑ "Ritu Kumar teams up with Cbazaar to reinvent textiles". July 9, 2015 – via Zee News.
  12. ↑ "Cbazaar EthnoStylist".
  13. ↑ "A stitch in time - Chennai - The Hindu".
  14. ↑ "Online Tailoring Services in India, Ladies Tailor Online".
  15. ↑ "Trademark". |first1= missing |last1= in Authors list (help)

External links

This article is issued from Wikipedia - version of the Tuesday, May 03, 2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.