Century 21 Real Estate

Century 21 Real Estate LLC
Subsidiary of Realogy
Industry Real Estate
Founded California (1971)
Headquarters Madison, New Jersey, U.S.
Number of locations
 78 countries and territories
Key people
 Rick Davidson, President & CEO; Greg Sexton, COO; Carter Murdoch, PhD SVP Strategic Growth & Industry Relations
Revenue Current information not available.
Number of employees
 101,000
Slogan Smarter Bolder Faster
Website www.century21.com

Century 21 Real Estate LLC is an American real estate agent franchise company founded in 1971. The System consists of approximately 6,900 independently owned and operated franchised broker offices in 78 countries and territories worldwide with over 101,000 sales professionals.[1]

Since December 2012, www.Century21.com has been the most visited real estate franchise web site.[2] Century 21 Real Estate is headquartered in Madison, New Jersey.[3]

History

Century 21 was founded in 1971 by two real estate agents, Art Bartlett and Marsh Fisher, in Orange County, California.[4]

Here Bartlett revealed how they decided on the name:

We were brainstorming at lunch one day - my former VP and I - and I said the name had to sound like it had been around for a long time. [...] My former VP suggested 20th Century Realty. I thought it would be impossible to get the name registered. He said 21st Realty, but I didn't like that. He then said, "How about Century 21?" I liked it, though it sounded futuristic. [...] I called Marsh and told him, but he thought it was too futuristic. He wanted Green Valley. Well, we finally agreed on Century 21, and we incorporated the company.
— Art Bartlett[5]

Century 21 was acquired by Trans World Corporation in 1979; when Trans World Corporation decided to focus on hospitality. In 1985, MetLife acquired Century 21.[6][7] When MetLife decided to leave the housing business, Century 21 was sold to Hospitality Franchise Systems (later Cendant) in 1995.[8] When Cendant split, Century 21 became part of Realogy.

See also

References

  1. ↑ "Company Profile". Retrieved 30 June 2015.
  2. ↑ . COMSCORE 12/13-3/13. Missing or empty |title= (help);
  3. ↑ "Company Profile". Retrieved 30 June 2015.
  4. ↑ Alejandro Lazo (6 January 2010). "Co-founder of real estate giant Century 21". Los Angeles Times. Retrieved 30 September 2012.
  5. ↑ Hayes, John P. (1990) Art Bartlett: The Man Who Redefined Franchising
  6. ↑ FURLONG, TOM (1985-05-29). "Transworld Plans Sale of Its Century 21 Unit : Price for Real Estate Subsidiary May Reach $200 Million; Parent to Buy 11% of Own Stock". Los Angeles Times. ISSN 0458-3035. Retrieved 2015-01-04.
  7. ↑ BERKMAN, LESLIE (1985-08-21). "Metropolitan Life Will Purchase Century 21". Los Angeles Times. ISSN 0458-3035. Retrieved 2015-01-04.
  8. ↑ "Century 21 Is Sold To A Hotel Company Metlife Is The Seller, Hospitality Franchise Systems The Buyer. Some Franchisees Don't Expect Much Change Locally. - Philly.com". Retrieved 2015-01-04.


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