Champion (sportswear)

For other uses, see Champion (disambiguation).

Champion USA

Type	Subsidiary
Industry	Textile
Founded	Rochester, New York, U.S. (1919 (1919)) ^[1]
Headquarters	Winston-Salem, North Carolina, U.S.
Number of locations	34 stores ^[2]
Area served	North America, Europe
Products	Clothing, Sportswear, Footwear
Parent	HanesBrands Inc.
Website	www.hanes.com/champion

Champion or alternatively also stylized as Champion U.S.A is an American manufacturer of clothing, specializing in sportswear. The brand is a subsidiary of HanesBrands Inc. (based in Winston-Salem, North Carolina), which was spun off by the Sara Lee Corporation. The company was originally based in Rochester, New York, prior to its acquisition by Sara Lee. ^[3]

Champion is HanesBrands' second largest brand with the namesake Hanes brand in first place. Other brands owned by HanesBrands Inc. are Playtex (its third largest brand), Bali, Just My Size, Barely There, Wonderbra, L’eggs, C9 by Champion, Duofold, Beefy-T, Outer Banks, Sol y Oro, Rinbros, Zorba and Ritmo.

Champion produced uniforms for some National Basketball Association teams during the 1990s, and some NFL teams during the 1980s and 1990s. It has also produced sportswear for many major colleges.^[4]

From 2008, Champion produced kits for Premier League side, Wigan Athletic, the Wales national football team and the jersey of the Greek basketball team.,^[5] also Pallacanestro Cantù, in Italy.

For many years Champion supplied the athletic uniforms for the Notre Dame Fighting Irish. In 2001 Notre Dame signed a 5 year exclusive agreement with Adidas, which ended a partnership Champion had with the university that spanned over 50 years.^[6]

Sponsorships

Champion has manufactured and provided kit uniforms for the following teams and associations:

Current sponsorships

Basketball

Associations

FIBA^[7]

National Teams

Club teams

KK Crvena zvezda

Lacrosse

USA national team

Past sponsorships

Basketball

NBA - all teams (1989-2005)
U.S. national team (1992-2000)

Football

Wigan Athletic (2008–09)
AC Parma (1999-2005, including the last season as main sponsor of the club)
Wales national football team (2008–10)
FC Sochaux-Montbéliard (2003-05, including the last season as main sponsor of the club)

Merchandising licensed manufacturer

The following is a list of the products made by the company in the licensed sports business:

Replica Jerseys

NBA - all teams (-2000)
NFL - all teams (1999-2000)

References

External links

HanesBrands

Bali Barely There Champion Duofold Hanes Hanes Hosery Just My Size L'eggs Outer Banks Playtex Wonderbra

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