Cheryl Heller

Cheryl Heller
Nationality American
Education Ohio Wesleyan University
Known for Creative design in advertising
Nonprofit contributions
Awards AIGA award, 2014[1]

Cheryl Heller is an American designer and brand strategist who is a specialist in design and art creation in the world of advertising.[2][3]

Education

Heller earned a Bachelor's Degree in Fine Arts at Ohio Wesleyan University, and later studied at The School of the Museum of Fine Arts in Boston.[4]

Design career

In the 1980s, Heller ran a design agency in Boston called HellerBreene, and she was considered "one of the brightest lights in Boston advertising circles" according to the New York Times in 1993;[3][5] she was creative director for accounts such as Reebok.[6] In 1989, she left her own agency to work as a creative director at Wells, Rich & Greene advertising.[3][5] In 1993, she left New York advertising agency Wells, Rich & Greene to work at Frankfurt Gips Balkind, an agency with $90 million in billings with clients such as CBS, Duracell, HBO, Houghton Mifflin, and others.[3] From 1994 until 2000, Heller was the Executive Creative Director and Managing Partner at Siegel and Gale. She worked on national broadcast and print campaigns, identity programs, web-based programs, employee communications and training, direct mail, film, events and cause-related marketing. She began her own firm of Heller Communication Design in 2000.[7] She was credited as being the brainchild of D-Rev, a nonprofit company that designs products for extreme affordability and global access.[8] In addition, she teaches, and was the founding chair of the Design for Social Innovation Department at the School of Visual Arts in New York City.[9][10] She received an AIGA medal in 2014.[1] She spoke about the creative process in 2007:

I believe that the act of creation, and real innovation, are beyond labels, and can take place anywhere people take the time to understand the context of a challenge, and are willing to think about things in a new way.
— Cheryl Heller, in Smithsonian Magazine, 2007[7]

Adweek magazine writer David Gianatasio described her as a "legacy" and compared her with prominent advertising people such as David Ogilvy and Bill Bernbach.[11]

Non-Profit Organizations

Heller served as strategy consultant for large non-profit organizations including the World Wide Fund for Nature, Audubon New York, IDE (an international organization dedicated to poverty elimination), The Cloud Institute for Sustainability Education, SafeHorizon, and the Joyful Heart Foundation. She advises Design for the Other 90%, an NGO led by Paul Polak, and helped create a related exhibit at the Cooper Hewitt National Design Museum. She is an advisor to the National Academies of Science, and a Senior Faculty Fellow at the Boston College Center for Corporate Citizenship. In 2008, she launched "Good Brand Camp", a one-day workshop for nonprofit organizations and social entrepreneurs to help them accomplish their missions by developing powerful brand strategies and communication systems. Heller is currently on the board of Pop!Tech, an annual conference that explores how technology accelerates social and environmental change, and The Cloud Institute for Sustainability Education.

References

  1. 1 2 "Cheryl Heller". AIGA. Retrieved May 3, 2014.
  2. ↑ Foltz, Kim (November 8, 1990). "The Media Business: Advertising; A Shift on Benson & Hedges Is Reported". The New York Times. Retrieved July 23, 2015. Wells Rich brought in a new creative executive, Cheryl Heller, to handle the account. Ms. Heller is considered a specialist in design and art direction
  3. 1 2 3 4 Stuart Elliott, February 26, 1993, The New York Times, THE MEDIA BUSINESS -- ADVERTISING; A creative talent at a big agency jumps ship for 'entrepreneurial' shop, Retrieved July 23, 2015, "...A PROMINENT creative executive is returning to her roots. Cheryl Heller, ...."
  4. ↑ "Cheryl Heller : Observer Media: Design Observer". Observermedia.designobserver.com. Retrieved 2012-12-26.
  5. 1 2 RANDALL ROTHENBERG, December 26, 1989, The New York Times, THE MEDIA BUSINESS: Advertising; Heller Breene Sold by WCRS, Retrieved July 23, 2015, "...The departure for Wells, Rich, Greene of Cheryl Heller, Heller Breene's chairman and creative director and a prominent figure in Boston advertising, sent WCRS scrambling to shore up the agency...."
  6. ↑ Geraldine Fabrikant, August 14, 1987, The New York Times, Advertising; Reebok's New Spots For TV, Retrieved July 23, 2015, "...Cheryl Heller of Heller Breene showed a reel of Mr. Goude's commercials to Reebok. ..."
  7. 1 2 Stephanie Murg, JUNE 20, 2007, Smithsonian Magazine, A Boy and His Lifesaver, Retrieved July 23, 2015, "...According to Cheryl Heller ... CEO of Heller Communication Design, ... I believe that the act of creation, and real innovation, are beyond labels, and can take place anywhere people take the time to understand the context of a challenge..."
  8. ↑ January 14, 2008, Irish Times, Design for extreme affordability, Retrieved July 23, 2015, "...D-Rev is the brainchild of writer Cheryl Heller who recently curated an exhibition at the Smithsonian Institute's Cooper-Hewitt National Design Museum in New York, Design for the Other 90 per cent. That 90 per cent represents the poor in developing nations. Design, traditionally, has not targeted this market...."
  9. ↑ JUNE 19, 2015, DYLAN MARTIN, MaineBiz magazine, Looking to grow your business? Maine Startup & Create Week is for you, organizer says, Retrieved July 23, 2015, "... Cheryl Heller, founding chair of the Design for Social Innovation Department at the School of Visual Arts in New York City; ..."
  10. ↑ AN INTERVIEW WITH Cheryl Heller,, How To Change The World? Start With Dumpster Diving, Retrieved July 23, 2015, "...Founding Chair of MFA Design for Social Innovation at School of Visual Arts in New York City...."
  11. ↑ David Gianatasio, March 30, 2015, Adweek, How Millennials Are Changing the Way Ad Agencies Work They're versatile and valuable in real time, but can also overlook both past and future, Retrieved July 23, 2015, "...Not only are millennials generally unfamiliar with the legacies of industry icons like David Ogilvy, Bill Bernbach and Cheryl Heller..."

External links

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