Lotte Chilsung
 | |
| Public (KRX: 005300) | |
| Founded |
May 1950 (original) December 1974 (current form) |
| Headquarters | Seocho-dong, Seocho-gu, Seoul, South Korea |
Number of employees | 5040 (as of March 2012) |
| Parent | Lotte |
| Website | http://www.lottechilsung.co.kr |
| Lotte Chilsung | |
| Hangul | 롯데칠성음료 |
|---|---|
| Hanja | 롯데七星飮料 |
| Revised Romanization | Rotde Chilseong Eumnyo |
| McCune–Reischauer | Rotte Ch'ilsŏng Ŭmnyo |
Lotte Chilsung is one of the largest beverage manufacturers in South Korea and is part of the Lotte Group. The name "Chilsung" (chilseong, 칠성) means "Big Dipper" (literally, "seven stars"). The Chilsung's logo is an eponymous seven stars in a row.
History
Since the establishment and successful launch of Chilsung Cider, a lemon-lime soft drink, in 1950, Lotte Chilsung Beverage has been continuously developing and launching the highest quality products in carbonated drinks, juices, coffee, tea, and water. In 1966, Lotte Chilsung began exporting its Chilsung Cider to Vietnam. In mid-1970s, the company began to achieve an international presence, entering into contracts with American companies such as Pepsi. In 1989, Lotte Chilsung acquired a JAS mark. In the late 1990s, Lotte Chilsung grew to be Asia's largest beverage company, holding 35% of the domestic market share.
Products
Carbonated drinks
Since its launch in 1950, Chilsung Cider has been the representative drink of Korea, selling more than a million bottles. Other high-profile drinks include milk-soda Milkis, and through the partnership with US-based PEPSICO, Pepsi, Mountain Dew, Mirinda, and Tropicana Sparkling.[1]
Juices
Lotte Chilsung Beverage offers a range of natural fruit juices in orange, grape, apple, tangerine, pear, and mango flavors. In 1982, the company established a partnership with US-based Del Monte and now manufactures the well-loved Premium Orange and Del Monte Cold products. In 2009, the license for Tropicana was acquired and Tropicana Homemade style blends and other popular choices were produced.
Coffee/Tea
The distinguished lineup in coffee include Let’s Be, Korea’s No. 1 canned coffee renowned for its mild aroma, Cantata, a premium coffee blend made with the highest quality Arabica beans from famed plantations worldwide, and black tea drinks Ceylon Tea and Lipton.
Other beverages/bottled water
The 2% brands opened up a new era of refreshing near water products in 1999, while diverse assortments range from soy milks to traditional beverage and health drinks. Other varieties in the catalog include the world-famous sports drink Gatorade; the premium carbonated water Trevi; Icis, the meticulously purified water; and France-imported Evian and Volvic.
Liquor
Lotte Chilsung Beverage has been marketing Scotch Blue, Korea’s well-loved local whiskey brand, along with fruit liquor, traditional Mirin, and other alcoholic beverages. Other liquors include Cheoeumcheoreom (‘Like the first time’), which is the world’s first soju made of alkaline-reduced water, Chungha, Baekhwasubok, which is brewed with rice based on 68 years of tradition, premium plum wine Seoljungmae Plus, and Majuang, which is the pride of Korean wine.
Spokespersons
- Cider
- Cantata coffee
- Bottled water
See also
References
- ↑ Lotte Chilsung Beverage
- ↑ Ho, Stewart (11 January 2013). "Hyun Bin Becomes Model for Cantata Coffee". enewsWorld. CJ E&M. Retrieved 12 January 2013.
External links
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Wikimedia Commons has media related to Lotte Chilsung Beverage. |
- Lotte Chilsung website (English and Korean)
- Lotte Chilsung website (English and Korean) (easier to access)
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