Chocolate City (music label)
 | |
| Industry | Entertainment |
|---|---|
| Founded | 2005 |
| Founder | Audu Maikori, Paul Okeugo, Yahaya Maikori |
| Headquarters | Lagos, Lagos, Nigeria |
Key people |
|
| Divisions | Chocolate City Group |
| Website | Official website |
Chocolate City is a Nigerian record label founded in 2005 by lawyer Audu Maikori along with Paul Okeugo and Yahaya Maikori. Generally regarded as one of the biggest and most successful urban record labels in Africa,[1] Chocolate City Music operates as a subsidiary of Chocolate City Group, one of the biggest entertainment conglomerates in Africa. Other arms of the group are Chocolate City Distribution, Chocolate City Events and Chocolate City Media
The label is home to recording artists such as M.I, Femi Kuti, Ice Prince, DJ Caise, Pryse, Nosa, Jesse Jagz, Victoria Kimani, Milli, Dice Ailes, Koker, Ruby Gyang, DJ Lambo, Loose Kaynon, Kahli Abdu & VHS Safari.[2] Artists formerly signed to the label include Jeremiah Gyang, Brymo and Jesse Jagz. Chocolate City Music has also worked on the careers of artistes such as Djinee and Asa. In 2012, business mogul and philanthropist Hakeem Bello-Osagie joined the board of Chocolate City Group as its Chairman. In 2015 artist M.I became chocolate city's president which saw the return of his brother Jesse jagz.[3]
History
Originally founded as a nightclub in 1997, Chocolate City quickly became the number one promotions outfit in the Northern part of Nigeria and moved into the industry main stream in 2005 with the launch of the record label (Chocolate City Music). In 2001, Audu Maikori founded the Guild of Artistes and Poets with Paul Okeugo which was called an "arts appreciation society" which held weekly meetings which focused on the arts, music, poetry and creativity as a means of youth engagement and empowerment.
Under the leadership of MI, Chocolate City had its first ever press conference where every artistes were present to answer questions from members of the press. The press conference was planned to be on a monthly basis but it only had been held once[4]
G.A.P
The G.A.P later became one of the new age art renaissance movements which quickly gained membership in Jos, Abuja, and Lagos with a combined membership of over 3000 attendees at its peak. The GAP brought to light the need for artists to have better representation which Audu gave in form of pro bono legal services and this eventually led to his registering Chocolate CIty with his bonus earnings from his job as a lawyer with the chambers of Afe Babalola and co. The first act to be signed on the Chocolate City label was multi talented instrumentalist, vocalist, songwriter and producer Jeremiah Gyang (whose debut album Na BA KA sold over 4 Million copies and won numerous accolades and acclaim for the artist as well as the label).
Na Ba Ka was known for its instrumentals which was studied by a Canadian University on Sound Engineering and Production and was even listed on the top ten charts in Israel between 2005 and 2006.
Chocolate City went on to discover and manage the careers of Djinee, M.I, Aṣa, Jesse Jagz, Ice Prince, Brymo and other artists who have won over 70 awards both locally and internationally.
Chocolate City has sold over 35 thousand albums since 2005 quickly establishing it self as one of the biggest record labels in Africa.
In June 2007, Audu Maikori won the British award the International Young Music Entrepreneur of the Year (IYMEY) by the British Council, making Nigeria the first country to win 2 global awards in the Young Creative Entrepreneurs Series (the first was Lanre Lawal (IYDEY) 2005), after beating 9 countries including Philippines, Latvia, Lithuania, Indonesia, India, Malaysia, Tanzania, Egypt and Poland.[5]
Accolades
Chocolate City was the first Nigerian music company to attain a global music award and recognition by the British Council in 2007: International Young Music Entrepreneur of the Year (IYMEY) 2007.[5]
Chocolate City has since worked closely with the federal government of Nigeria as well as several international organisations such as the British Council in promoting the creative industries as well as capacity-building projects in and around Nigeria. In April 2008, Chocolate City announced a major collaborative effort in partnership with the British Council and the Ministry of Culture and Tourism to take a delegation of Nigerian music stakeholders to London Calling 2008 in a bid to open new vistas for the fast-growing Nigerian music industry currently valued at around $500 Million (2007). The 40 man delegation was led by the Minister of Culture and Tourism.[6]
Chocolate City has also been active in the promotion of the Creative industries globally having participated in several workshops and initiatives. In January 2008, Chocolate City delivered a keynote address on a workshop tagged "Mapping the Creative Industries in Albania" organised by the British Council, Ministry of Culture and Tourism and Ministry of Economy, Albania. The workshop was aimed at sharing experiences of creative entrepreneurs from around Europe, the UK and Nigeria.
Reuters International produced a documentary on the Chocolate City success story tagged "Music and Money" in recognition of its contributions to the development of the Nigerian music industry.[5]
Over the years, Chocolate City has set up partnerships with many international and regional creative industry organizations, with affiliates in South Africa, U.K and the USA, the Ministry of Culture and Tourism and the British Council toward promoting and celebrating creativity in Nigeria.[6]
On 8 December 2011, parent company Chocolate City Group won the African Awards for Entrepreneurship, beating over 3,300 applicants from 48 countries in Africa to clinch the runner-up prize, thereby making history as the first entertainment company to win the prize since 2007.
Chocolate City won the "Best Record Label of the Year" award at the 2013 City People Entertainment Awards.[7] At the 2011 edition of the aforementioned awards, the record label won the "Record Label of the Year" award.[8]
In April 2015 Maikori stepped down, after 10 years of piloting the affairs of the label and appointed M.I to takeover as the CEO of Chocolate City Music label while Ice Prince became the Vice President of Music for the Label [9][10]
Artists
Management
| Act | Year signed | # Albums and/or mixtapes released under Chocolate City |
|---|---|---|
| Femi Kuti | 2014[11] |
Current artists
| Act | Year signed | # Albums and/or mixtapes released under Chocolate City |
|---|---|---|
| M.I | 5 | |
| Ice Prince | 2 | |
| DJ Caise | ||
| Jesse Jagz | 1 | |
| Pryse | ||
| Ruby Gyang | ||
| Nosa | 1 | |
| Victoria Kimani | 2012 | 1 |
| Dice Ailes | 2014[12] | |
| DJ Lambo | ||
| Koker | ||
Former artists
| Act | Year signed | # Albums and/or mixtapes released under Chocolate City |
|---|---|---|
| Brymo | 1 | |
| Jeremiah Gyang | 1 |
Awards and nominations
- International Young Music Entrepreneur of the Year Award-Global Winner 2007
- Record Label of the Year - City People Awards, 2011
- Best Music Company" - Effzye Awards, 2011
- African Awards for Entrepreneurship" 2011- Africa Awards
Bring The Noise Project
M.I (Jude Abaga) represented Nigeria on a 12-country tour of the United Kingdom and Africa from 2007 to 2008.
Discography
| Year | Information |
|---|---|
| 2005 | Jeremiah Gyang - Na Ba Ka
|
| 2008 | M.I - Talk About It
|
| 2010 | Jesse Jagz - Jag of All Trades
|
M.I - M.I 2
| |
| 2011 | Ice Prince - Everybody Loves Ice Prince |
| 2012 | Brymo - TheSonofaKapenta
|
| 2013 | Victoria Kimani - Queen Victoria
|
| Ice Prince - Fire of Zamani | |
| 2014 | Nosa - Open Doors
|
M.I - The Chairman
|
References
- ↑ Anani, Vincent. "Chocolate City vs. Mavin Records: which label rules the Nigerian Music Industry?". www.thesparkng.com. Vanguard Spark.
- ↑ Akan, Joey. "Chocolate City Record label merges with Loopy Music". Pulse.NG.
- ↑ http://ynaija.com/incaseyoumissedit-hakeem-bello-osagie-joins-chocolate-city-as-group-chairman/
- ↑ http://www.tushmagazine.com.ng/chocolate-citys-tete-a-tete-with-the-media/
- 1 2 3 "Music and money (6:44)". Reuters. Retrieved 1 November 2013.
- 1 2 "Corporate". chocolatecitygroup. Retrieved 1 November 2013.
- ↑ Aiki, Damilare (19 June 2013). "Ice Prince, Omotola Jalade-Ekeinde, Sarkodie, Nse Ikpe-Etim, Yvonne Okoro, Tonto Dikeh & BellaNaija Nominated for the 2013 City People Entertainment Awards -See the Full List". Bellanaija. Retrieved 19 December 2013.
- ↑ "BN Bytes: M.I, JahBless, Tiwa Savage, Juliet Ibrahim, Mbong Amata, Samkelf & Halima Abubakar win at the 2011 City People Entertainment Awards". Bellanaija. 8 August 2011. Retrieved 19 December 2013.
- ↑ "M.I Becomes Chocolate City CEO". Daily Times. Retrieved 6 July 2015.
- ↑ "New Chocolate City CEO and Vice President". Ola Peter. Retrieved 1 July 2015.
- ↑ "Nigeria: Chocolate City Signs Femi Kuti". allAfrica.com. This Day. 9 November 2014. Retrieved 12 November 2014.
- ↑ Itzea, Netzayet (4 September 2014). "Watch Chocolate City’s Newest Signee Dice Ailes’ Video For ‘Yemisi’". OkayAfrica. Retrieved 12 November 2014.
External links
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