Chocopunch

Chocopunch
Product type Chocolate cream confection
Owner Compañía Nacional de Chocolates de Perú S.A.
Country Peru
Introduced 1993
Markets Peru
Previous owners Good Foods Peru SA.[1]
Website www.chocolates.com.pe

Chocopunch is a popular name-brand retail confection product made in Peru under the Winter's brand owned by Compañía Nacional de Chocolates de Perú S.A..[1] The Chocopunch brand was registered in Peru in 1995 and started production in 1997 by Lima-based Good Foods S.A. which was purchased on February 1, 2007 by Columbia-based Grupo Nacional de Chocolates through its Peruvian subsidiary Compañía Nacional de Chocolates de Perú S.A. .[2] Compañía Nacional de Chocolates de Perú S.A. received a Class 30 (staple foods) international trademark registration for "Chocopunch" on December 17, 2007.[3]

Marketing

The slogan for Chocopunch, targeting juveniles, is "Chocopunch! Punch! Punch!" (which has the same meaning in both Spanish and English). The name Chocopunch has a double meaning in Spanish, choco is short for chocolate, of course, but the word chocó means "surprise" or "shock," a powerful word in advertising. A key promotional aspect of Chocopunch over the years has been, packaged with the product, colorful plastic cucharitas (mini spoons), in the shapes of different characters from movies, television, and video games, that are collected like prizes. Several licensed series of mini spoons have been introduced including: Bakugan Battle Brawlers (2011), Barney (TV), Choko (Winter's brand cartoon character),[4] Digimon, Dinos (2003),[5] Dragon Ball, Dragon Ball Z, Dragon Ball Z second series (2011), two different series of El Chavo (TV), Garfield, La Era de Hielo 3 (2009, Ice Age 3, film),[6] Looney Tunes, The Mask (film), Patacloun, Pokémon, Popeye (1992–93),[7] Power Rangers, Rugrats, Spider-Man 3 (film), SpongeBob SquarePants, Los Caballeros del Zodiaco (Saint Seiya),[8] Star Wars (film), Tengo 2, and Tom and Jerry.[9]

Products

References

  1. 1 2 Cardona Martínez, Uriel, Grupo Chocolates Compro a Good Foods en Peru (in Spanish), Elcolombiano.com, retrieved 21 December 2010
  2. Inicios de la Good Foods S.A. (in Spanish), Creditosperu.com, retrieved 21 December 2010
  3. "La Gaceta No. 101 - Justicia y Gracia" (PDF) (in Spanish). Gaceta.go.cr. Retrieved 2013-10-08.
  4. 1 2 "Compañía Nacional de Chocolates de Perú S.A". Chocolates.com.pe. Retrieved 2013-10-08.
  5. "Compañía Nacional de Chocolates de Perú S.A". Chocolates.com.pe. 2009-06-15. Retrieved 2013-10-08.
  6. Archived July 8, 2011 at the Wayback Machine
  7. "Choco Punch!!! - grupo_ans". Fotolog. 2010-11-28. Retrieved 2013-10-08.
  8. "Chocopunch Tom y Jerry by Darkans on deviantART". Darkans.deviantart.com. 2013-04-18. Retrieved 2013-10-08.

External links

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