Chuck Brymer

Charles E. "Chuck" Brymer
Born July 30, 1959 (1959-07-30) (age 56)
Louisville, Kentucky
Nationality American
Occupation Advertising and Branding executive
Author
Known for CEO of DDB Worldwide

Charles E. "Chuck" Brymer (born July 30, 1959 in Louisville, Kentucky) is a businessman, marketing strategist, author and CEO of DDB Worldwide, an international advertising agency.[1][2][3][4][5]

Early years

Chuck Brymer was born in Louisville, Kentucky the third of four children of Natalie and Robert L. Brymer, then a senior advertising executive at McCann Erikson.[3][6] He graduated from the University of Kentucky's College of Communications & Information with a Bachelor of Arts in communications in 1981.[5]

Career

Brymer worked at various television stations and ad agencies during college. In 1982, he opened and ran BBDO's Houston office at age 24.[3][4][6][7] During his tenure at BBDO, Brymer worked on the company's Chrysler account.[3][7] He left BBDO for Interbrand, a global branding consulting firm in 1985. In 1986, while at Interbrand, Chuck Brymer was named one of Fortune Magazine's People to Watch at age 27.[8]

At Interbrand, Brymer served as founding president of the British company's U.S. Division.[3][4][9][10] He also worked closely with Interbrand founder and CEO John Murphy. Interbrand was purchased by Omnicom Group in 1993.[3][4][11] In 1994, Omnicom appointed Brymer president and CEO of Interbrand.[3][4][10][11] During Brymer's tenure as CEO, Interbrand added multiple international offices.[10]

In 2006, at age 46, Brymer became president and CEO of Omnicom-owned DDB Worldwide, overseeing the company's 200 offices worldwide.[1][2][3][4]

Brymer also helped create Businessweek's "World's Most Valuable Brands" feature.[3][9][12] He has advised the U.S. State Department on the United States' international image.[5][7]

Brymer is active in corporate governance.[13][14][15] He was appointed to the boards of Regal Entertainment Group and the Ad Council in 2007.[13][14] Brymer also serves on the board of Chamber of Commerce of the United States.[15]

Author

Brymer is the author of The Nature of Marketing: Marketing to the Swarm as Well as the Herd (ISBN 0230203361).[16] He is also a co-author of The Economist's Brands and Branding (ISBN 1576601471).[17][18]

Personal life

He is married to Tracy Brymer. He has four children.

References

  1. 1 2 Julie Bosman (2006-04-04). "DDB Worldwide Names an Outsider as Next Chief". The New York Times. Retrieved 2013-09-17.
  2. 1 2 "DBB Names Scarpelli, Brymer to Top Posts". The Wall Street Journal. 2006-04-04. Retrieved 2013-09-17.
  3. 1 2 3 4 5 6 7 8 9 Matthew Creamer (2006-04-10). "Chuck Who?". Advertising Age. Retrieved 2013-09-17.
  4. 1 2 3 4 5 6 "Brymer a good move for DDB". Advertising Age. 2006-04-10. Retrieved 2013-09-17.
  5. 1 2 3 "Alumni and faculty are honored with college-wide awards" (PDF). UK Alumni Association. 2010. Retrieved 2013-09-17.
  6. 1 2 Philip H. Dougherty (1987-07-28). "Advertising; Creating Names for Products". The New York Times. Retrieved 2013-09-17.
  7. 1 2 3 Rendon, Paul-Mark (2007-02-26). "Q&A". Marketing Magazine 112 (4).
  8. ↑ Andrew Kupfer (1986-02-17). "People to Watch". Fortune Magazine. Retrieved 2013-09-17.
  9. 1 2 "Where it matters". Campaign Asia Pacific. 2011-03-01.
  10. 1 2 3 Dinger, Ed (2005). Grant, Tina, ed. "International Directory of Company Histories" 70. St. James Press: 131–133.
  11. 1 2 Stuart Elliott (1993-12-23). "Omnicom Acquires British Brand Expert". The New York Times. Retrieved 2013-09-17.
  12. ↑ "The Best Global Brands". Businessweek. 2001-08-06. Retrieved 2013-09-17.
  13. 1 2 "United States Securities and Exchange Commission". Retrieved 2013-09-17.
  14. 1 2 John Eggerton (2007-01-25). "Ad Council Elects Board Members". Broadcasting & Cable. Retrieved 2013-09-17.
  15. 1 2 "Board of Directors". U.S. Chamber of Commerce. Retrieved 2013-09-17.
  16. ↑ Brymer, Chuck (2009). The nature of marketing: marketing to the swarm as well as the herd. Palgrave Macmillan.
  17. ↑ Rita Clifton, John Simmons, Sameena Ahmad (2004). Brands and branding. Bloomberg Press.
  18. ↑ Chuck Brymer (2004-01-15). "What makes brands great?". Brand Republic Group. Retrieved 2013-09-17.

External links

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