Ciabatta Bacon Cheeseburger

The Ciabatta Bacon Cheeseburger is a sandwich marketed and sold by Wendy's at its restaurants in the United States and Canada.

Introduced in January 2014, the Ciabatta Bacon Cheeseburger is made with a quarter-pound beef patty, aged Asiago cheese, thick-cut applewood smoked bacon, rosemary garlic aïoli, and oven-roasted tomatoes.[1][2] At launch, the sandwich was priced at $4.79 in the United States and was part of a strategy to market higher-priced menu items to help position Wendy's as a premium fast food chain.[3] Wendy's advertised the sandwich as a limited-time product that would be withdrawn in March 2014.[4][5] According to the company, the sandwich has 670 calories. [6]

The debut of the burger received positive reviews. Syndicated fast food columnist Ken Hoffman called the burger "another winner" and "worth the carbs," [7] while the Phoenix New Times declared it was "one of the better burgers in the entire fast food industry."[8] Reviewers at the Sioux City Journal offered more mixed evaluations, with only two of four taste testers saying they would be likely to try the burger a second time.[9]

See also

References

  1. ↑ Thorn, Brett (23 January 2014). "Wendy's introduces Ciabatta Bacon Cheeseburger". Nation's Restaurant News.
  2. ↑ "Wendy’s Unveils Mediterranean-Inspired Cheeseburger". QSR Magazine. 27 January 2014.
  3. ↑ Wong, Venessa (23 January 2014). "Wendy's Next Expedition in Bread: Ciabatta". Businessweek.
  4. ↑ Mary, Vanac (27 January 2014). "Meet Wendy's Ciabatta Bacon Cheeseburger". Columbus Dispatch (Columbus, Ohio).
  5. ↑ Hugh, Robert (27 January 2014). "Wendy's rolls out its Ciabatta Bacon Cheeseburger". The Republican (Springfield, Mass.).
  6. ↑ "CIABATTA BACON CHEESEBURGER". wendys.com. Wendy's. Retrieved 3 February 2014.
  7. ↑ Hoffman, Ken (10 February 2014). "Drive-thru review: Wendy's Ciabatta Bacon Cheeseburger brings new, exciting tastes to burgers". The Gazette (Colorado Springs, CO).
  8. ↑ Grence, JK (26 February 2014). "Wendy's Ciabatta Bacon Cheeseburger Makes Drive-Thru (Almost) Upscale". Phoenix New Times. Retrieved 3 March 2014.
  9. ↑ Horlyk, Earl (6 February 2014). "Fast food taste test: Ciabatta Bacon Cheeseburger". Sioux City Journal (Sioux City, IA).
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