CiaoWeb
| Web address | http://www.CiaoWeb.it/ |
|---|---|
Type of site | Portal |
| Registration | 1999 |
| Owner | Hachette Rusconi S.p.A. |
| Launched | 18 December 1999 |
| Current status | Not Active |
CiaoWeb was an Italian web portal started up by the FIAT Group with an initial investment of 200 billion Italian Lira (100 million Euro).[1] The project for the development of the portal had been assigned to a group of companies under the control of Ernst & Young and under the responsibility of Alessandro Gadotti, at the time Partner in Ernst & Young.[2] Paolo Ceretti from IFIL then took the responsibility as CEO, and Maurizio Olivotto took the position of CTO.
The original project was a mix of editorial content and e-commerce based on the potential synergies between the companies of the FIAT Group (La Stampa, Alpitour, Ferrari, etc.).[3] In 2000, CiaoWeb became the sponsor of the football team Juventus[4]
CiaoWeb did not survive the new economy crisis in 2001,[5] and was sold to the Hachette-Rusconi Interactif group,[6] later on sold to Hearst.
References
- ↑ Fiat e Ifil, un'alleanza in "rete", Corriere della Sera, 17 dicembre 1999
- ↑ Nuovi Casi di Marketing,Giappichelli, 2000
- ↑ Caso Utente CiaoWeb: il Portale del gruppo Ifil - Fiat, TecnetDati.com
- ↑ Ciaoweb e Lotto saranno gli sponsor tecnici della Juventus per tre anni, L'Unione Sarda, 7 luglio 2000
- ↑ Portali: Mondadori.com vicino chiusura, Ciaoweb in crisi, ITnews.it, 11 gennaio 2001
- ↑ Ciaociao CiaoWeb, Zeusnews, 22 novembre 2001