Cinémoi

Cinémoi
Launched February 23, 2009
Owned by MVM
Picture format 16:9, 576i (SDTV)
Slogan For Lovers of Film, Fashion, and Style.
Language English
Broadcast area United States
Website www.cinemoius.com
Availability
Cable
Verizon FiOS Frontier Channel 236

Cinémoi is a television network focusing on film, fashion and international style.[1][2] Cinémoi was available in the United States on DirecTV and is now available on Verizon FiOS and Frontier, Channel 236. Originally the channel was dedicated to screening subtitled French films from the New Wave onwards and its premium lifestyle programming gives viewers front row seats or exclusive access to international film festivals, music festivals and trending runways in fashion.


History

Cinémoi was founded in 2009 by Oliver Bengough of Mint Entertainment.[1][3][4][5] British broadcaster Jonathan Ross joined Cinémoi in December 2010, becoming the channel's creative director and minority shareholder.[6]

United States launch

Olly Bengough and Cinémoi formed a joint venture with Daphna Ziman and Rod Sherwood of Multi Vision Media MVM to launch Cinémoi in North America on September 17, 2012; broadcasting to over 20 million households.[1][2] The channel was the first channel on DirecTV dedicated to film, fashion, and lifestyle. The launch was well received within the film industry, receiving support from Martin Scorsese, Michael Caine, Vincent Cassel, Monica Bellucci and Jane Birkin.[7]

The official launch party was held at the L’Ermitage Beverly Hills.

United Kingdom

Until December 2012, Cinémoi aired in the United Kingdom.

Programming

Cinémoi originally screened French movies for an English-speaking audience.[3] All films were consequently subtitled, unless the original audio of the film is in English. Films are programmed across all genres and periods, from silent films to titles recently released in cinemas. The channel also curated seasons on specific directors, actors and themes, such as François Truffaut, Daniel Auteuil and femme fatales.[1]

In 2011, Cinémoi diversified its content to lifestyle programmes (Fashion and Lifestyle).[8]

The channel changed its policy to embrace American contemporary films like Two Lovers (2008) to classics like Orson Welles' The Lady from Shanghai (1947). In addition, the channel features segments related to the environment including Earth From Above directed by Yann Arthus-Bertrand, which educates through environmental themes.[9]

Cinémoi won the Cartier Trophy for Intercultural Business Excellence by the French Chamber of Commerce in 2010.[10][11]

In 2011, Cinémoi won the Coup De Coeur trophy from the Franco-British Chamber of Commerce.[12]

Production

Cinémoi had a production arm, which creates original programming including “Stars of the Silver Screen”, a weekday one-hour series, airing at noon, spotlighting exclusive one-on-one interviews featuring top actors and filmmakers including Marlon Brando, Clark Gable, Rita Hayworth, Humphrey Bogart and others.[1][2]

The channel also created CineCouture, a look at how film has influenced and inspired fashion designers. The channel has held in depth interviews with Karl Lagerfeld, Jean Paul Gaultier and Pierre Cardin while following them behind the scenes at Paris Fashion Week.[13]

It has also broadcast shows taking viewers to the biggest film festivals and music festivals around the world such as Cannes Film Festival in 2009 and 2010 featuring guests including Francis Ford Coppola, Robert De Niro, Michael Douglas, Jude Law, Juliet Binoche, Jonny Depp, Mick Jagger and others.[14][15] Cinémoi also included coverage of the Venice Film Festival, the Doha Film Festival, and London Film Festival in 2010, 2011, and 2012.[16]

Launch on Verizon

Cinemoi is now available for viewers on Verizon Channel 236 starting January 13, 2014.[17]

See also

References

External links

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