Cinépolis

Cinépolis
Private
Founded 1947
Headquarters Morelia, Michoacán, Mexico
Number of locations
 335
Key people

Enrique Ramírez Miguel, founder and ex-Chairman of the Board
Alejandro Ramirez Magana, CEO

Alejandra Daguer, Sales Management
Number of employees
 27,177[1]
Website Cinépolis Mexico

Cinépolis is a Mexican chain of movie theaters. Its name means City of Cinema and its slogan is La Capital del Cine (English: the Capital of Cinema).

Cinépolis is the biggest cineplex chain in Mexico with 214 theaters in 97 cities.[1] It is the largest chain in Latin America and the fourth largest in the world, with over 335 theaters, 3,187 screens and over 27,177 [2] employees throughout Mexico, Guatemala, El Salvador, Costa Rica, Panama, Chile, Colombia, Brazil, Peru, Spain, India and the United States.

History

A Cinépolis theater at Plaza Sendero Ecatepec in Ecatepec de Morelos

Enrique Ramírez Villalón founded the Cine Morelos in Morelia, Michoacán, Mexico in 1947. Years later, the company was rebranded as Cinematográfica Cadena de Oro, S.A., opening theaters in Salamanca, Acámbaro and Guanajuato. By 1971, the brand had already expanded to Mexico City with the opening of Cine La Raza. In 1972 Cinemas Gemelos was born and one year later the national expansion of Multicinemas began. The company was rebranded in 1994 as Cinépolis with the first multiplex-style theaters in Tijuana. In 1999, Cinépolis VIP was created.[1] It is believed to be the biggest cinema chain in Mexico.[3]

Cinépolis VIP

A Cinépolis VIP theater at Plaza Las Américas in Cancún

Cinépolis VIP was created in 1999 with the aim of offering a more comfortable and intimate experience to its clients. It is considered one of the pioneers in the development of the Luxury Cinema concept.[4] The cinemas are equipped with reclining seats, a catering service, and a seat-pick system for clients to buy tickets and to select the location of their seats without queueing. At present, twenty-eight Cinépolis VIP Theaters have been opened throughout Mexico and fourteen outside the country in Guatemala City, San José, Panama City. As of June 2015, there are seven theaters in California and four in Florida.[5] Cinépolis VIP is known for its menus and services. It offers a wide range of food and drink as well as having specialized lounges such as Sushi VIP, Dulceria VIP, Bar VIP, Cinecafé VIP and Baguis VIP.[4]

In 2009-2010, Cinépolis VIP modified seats to increase comfort and to enable customers to call for service with the addition of a call button.

Club Cinépolis

Club Cinépolis is a point-system program that offers exclusive services and promotions to members. The club was created in 2003. When a member's card is presented at the point of purchase, points are added to the card equal to 5% of the total purchase amount. The points accumulated can be used to discount further purchases (one point = one peso). Club members are offered exclusive invitations to premieres, personalized birthday cards and exclusive promotions.[6]

Cineticket

In 1997, Cineticket was created to give users the option to buy their tickets online instead of waiting to purchase at the venue. Cineticket was the first online theater ticket-selling-system in Mexico

Cinépolis 4DX

On June 2, 2011, Cinépolis invested $25 million and partnered with the South Korean company CJ Group to open 11 4DX theaters throughout Mexico.[7] 4DX features motion seats, wind effects, water and air spray, and odors with over 100 scents. It first opened at the Plaza Acoxpa mall in Mexico City with the release of Disney's Pirates of the Caribbean: On Stranger Tides. On July 1, 2012, Cinépolis opened South America's first 4DX theater in Brazil at the JK Iguatemi shopping mall in São Paulo with the release of Prometheus and Ice Age: Continental Drift.[8] It is the launch customer in the Western Hemisphere and is currently the second largest CJ Group customer with a total of thirteen 4DX theaters throughout Mexico and a total of seventeen 4DX theaters throughout Latin America.

International

Cinépolis in Surat
Cinépolis in Surat
Locations of Cinépolis.
Cinépolis Mangalore VIP Screen. The First VIP Screen of Cinépolis India.

Cinépolis has opened theaters in the capitals of Guatemala, El Salvador, Costa Rica, Panama, and Bogotá, Colombia. So far, eleven theaters have been opened outside Mexico under the Cinépolis brand, with a planned expansion to Peru, with the opening of a fourteen-screen theater in Lima, a theatre in Cali, Colombia and a third in Tegucigalpa, Honduras.[1][9] Cinepolis has plans to operate 500 screens in India with an investment of Rs 1,500 crore and has signed deals with twelve developers in eight cities to set up 110 screens in the first phase.[10][11] There are also plans to enter into deals with developers to create 200 more screens across India by 2010.[12] Cinepolis has locations in India at: Thane, Amritsar, Pune, Bangalore, Patna, Ahmedabad, Surat, Bhopal, Ludhiana, Mangalore, Jaipur, Hyderabad, Coimbatore, Hubli, Vijayawada, Kolkata, Vadodara, Mumbai and Kochi.[13] It is also scheduled to open in Chennai, Guwahati, Ahmedabad (second property), Surat (Second Property)Calicut, Nagpur and Ghaziabad.[14][15] Cinepolis has opened the largest Cinepolis Megaplex in Seasons Mall, Pune with fifteen screens and another Megaplex at Viviana Mall, Thane with fourteen screens with IMAX, 4DX, and Dolby Atmos.[16] Cinepolis also has its sub-brand in India known as Cinemastar. It was opened in December 2010 in Thane.

Cinépolis Foundation

In 2003, Organización Ramírez created the Cinépolis Foundation to help underprivileged people get medical care and education. Its mission is to contribute to social justice in Mexico through visible health programs. In 2007 the foundation was awarded the International Accomplishment in Exhibition for its work in promoting activism within the Mexican community. The Foundation's program, Del Amor Nace la Vista (The Sight is born from Love) has been recognised as The Best Practice in Social Responsibility.[17] They have signed association deals with twelve organizations in Mexico.[18]

References

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