Cinsay Inc.

Cinsay Inc.
Private
Industry Advertising
Electronic Commerce
Merchandising
Video on Demand
Founded Los Angeles, California, U.S.
Headquarters Austin, Texas, U.S.
Number of locations

4 (February 2011)[1]

Dallas, Austin
Area served
Worldwide
Key people
Services e-commerce, video on demand, merchandising
Number of employees
100
Website www.cinsay.com

"Cinsay Inc." is an American-based company with offices in Los Angeles, Dallas, Austin and New York City, that integrates video on demand with e-commerce, merchandising and marketing for its various clients across numerous industries.

History

Cinsay was founded in 2007 by Chairman Christian Briggs and CCO Delfino Galindo.[1][2][2]

Its software platform consists of a video player that is accessible through most web browsers, featuring original video content that is syndicated and spread virally over the internet, viewable on any PC and most mobile devices, including smartphones, tablet computers and iPads. The player allows customers to email links of the video, post the videos in a single player that contains multiple videos and an entire e-commerce store within the player in popular social networks such as Twitter, Facebook and LinkedIn as well as foreign services such as China based-Baidu. Customers and fans are also able to embed the video through HTML into their personal blogs and websites with the same functionality as the original player.[3]

Customers can browse and place orders through an integrated and fully functional e-commerce site through the video player. Cinsay seeks to convert the viewers of its clients' video channels into customers, while reaching a wider audience by making the clips available on social networking sites. Customers can earn also discounts and earn credits to view video content. Through this model, Cinsay intends to allow its clients to reach a wider audience, as well as freeing resources from web traffic efforts and allowing the client to concentrate on promotions like discounts, free merchandise and free video content.[3][4][5]

Cinsay offers an end-to-end online entertainment and shopping solution for its clients by accounting for and fulfilling orders placed through its platform.[6]

Andretti Autosport partnered with Cinsay in 2014 to create and launch a site that features live and archived video from IndyCar races and the Andretti race facility in Indianapolis, Indiana. Cinsay also sponsors the Cinsay / AndrettiTV #34 car driven by Carlos Muñoz for Andretti.

Cinsay was selected by Yahoo as a featured app for the Small Business section on Yahoo's Commerce Central. In May, 2014, Suretone Entertainment announced a partnership with Cinsay to develop a global music portal, featuring artists on the Suretone label such as Fleetwood Mac, ZZ Top, Blink 182 and others.

Clients

Cinsay Inc,'s video player and e-commerce platform, and IMG's licensees—made up of name brand companies and entertainment personalities—came together in a deal completed on February 2011 .[6]

Clients that Cinsay now serves through the IMG deal include Chevron/Texaco,[7] World Series of Poker,[8] talk show host Montel Williams,[9] TV personality Elisabeth Hasselbeck's skincare products,[7] Chicken Soup for the Soul,[7] Kim Alexis's skincare collection,[7] All-American Soapbox Derby,[10] and Health Essist[11] among others.

Artist Thomas Kinkade[7] was also the company's client. Philanthropic organization Elevation Nation is also serviced by the company.[12]

AOiTV, the 2009 American Music Awards, Swisa Beauty, MilitaryShoppingChannel.com, First Collectables, Europa Sports Products, Cinsaytions, and Regenica also use Cinsay's e-commerce, video on demand and media player platform.[13]

References

  1. 1 2 "Austin Business Journal – Yahoo exec named Cinsay CIO". Austin Business Journal. February 4, 2011. Retrieved February 25, 2011.
  2. 1 2 "cinsay.com – The Company: Board". cinsay.com. Retrieved February 20, 2011.
  3. 1 2 "cinsay.com – Company Overview" (PDF). cinsay.com. Retrieved March 8, 2011.
  4. "cinsay.com – Pricing Model" (PDF). cinsay.com. Retrieved March 8, 2011.
  5. "cinsay.com – Music Platform" (PDF). cinsay.com. Retrieved March 8, 2011.
  6. 1 2 "The Street – Cinsay, Inc. And IMG Forge Partnership To Bring Top Licensing Brands Next Generation Digital Retail Solutions". The Street. Archived from the original on July 17, 2011. Retrieved February 20, 2011.
  7. 1 2 3 4 5 "MSNBC.com – Global Licensing Leader Tim Rothwell Joins Cinsay, Inc. Board of Directors". MSNBC.com (Press release). Retrieved February 25, 2011.
  8. "marketwire.com – Cinsay, Inc. Launches Online Store for World Series of Poker to Be Located at the Intersection of E-Commerce and Video Entertainment". marketwire.com (Press release). Retrieved February 25, 2011.
  9. "Yahoo! Finance – Revolutionary New E-Commerce Video Technology From Cinsay, Inc. Debuts at MontelNetwork.com". Yahoo! Finance (Press release). Retrieved February 25, 2011.
  10. "Cinsay.com – Cinsay Inc. First Quarter 2011 Report" (PDF). Cinsay.com. Retrieved February 25, 2011.
  11. "Marketwire – Health Essist and Baseball Legend Tommy Lasorda Enlist the Power of Cinsay, Inc. Proprietary Video Player and e-Commerce Platform to Bring Edible Health-Strips to Market". Marketwire (Press release). Retrieved March 28, 2011.
  12. "Marketwire – Cinsay, Inc. Partners With Elevation Nation to Power New Website Aimed at Youth Philanthropy". Philanthromax (Press release). Retrieved December 9, 2014.
  13. "cinsay.com – Clients". cinsay.com. Retrieved March 3, 2011.

External links

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