Cinzano

For the town in Italy, see Cinzano, Piedmont.
Cinzano
Product type Vermouth
Owner Gruppo Campari (since 1999)
Country  Italy
Introduced 1757
Markets Available worldwide
Previous owners Cinzano International S.A.
Grand Metropolitan (1992–97)
Diageo (1997–99)
Website www.camparigroup.com
Gran Cinzano

Cinzano [tʃinˈtsano] is an Italian brand of vermouth, a brand owned since 1999 by Gruppo Campari.[1] It comes in four versions:

History

Cinzano vermouths date back to 1757 and the Turin herbal shop of two brothers, Giovanni Giacomo and Carlo Stefano Cinzano, who created a new "vermouth rosso" (red vermouth) using "aromatic plants from the Italian Alps in a [still-secret] recipe combining 35 ingredients (including marjoram, thyme, and yarrow)".[2] What became known as the "vermouth of Turin" proved popular with the bourgeoisie of Turin and, later, Casanova.[2]

Cinzano Bianco followed, based on a different combination of herbs that included artemisia (wormwood), cinnamon, cloves, citrus and gentian; it was followed by an Extra Dry version.[2] Exports began in the 1890s, to Argentina, Brazil and the USA, among others.[2] In Paris in 1912, Cinzano was the first product to be advertised with a neon sign.[4]

Cinzano remained a family-run business until 1985. Beginning that year, the Marone family, Turin industrialists, began to sell shares in the business, culminating in 1992 with an agreement to turn Cinzano International S.A. entirely over to International Distillers & Vintners, a wholly owned subsidiary of Grand Metropolitan.[5] At the time of its sale, Cinzano's share of the vermouth market in Europe was measured in the low single digits, sales that placed it a distant second to Martini.[5]

As a result of a 1997 merger, Grand Metropolitan became Diageo; two years later, Diageo sold Cinzano to the privately held Gruppo Campari.[2][6]

The Cinzano bicycling team had a central role in the film Breaking Away.

See also

References

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