Close-Up (toothpaste)
| Product type | Toothpaste |
|---|---|
| Owner | Unilever, Church & Dwight |
| Introduced | 1967 |
| Markets | Worldwide |
Close-up is a cinnamon flavored brand of toothpaste which is marketed by Unilever.[1]
Launched in 1967, it is the first gel toothpaste in the world.[2] In 2003, Unilever sold the exclusive licensing rights of Close-Up in United States and Canada to Church & Dwight.[3] This sale did not affect the brand in other countries, like India where Unilever and its subsidiaries continue marketing Close-Up.[4] The brand is positioned to target the youth segment with a lifestyle appeal in its advertising campaigns.[5]
References
- ↑ "Colgate and Unilever battle in India with the same smile". The Financial Express. 21 April 1999. Retrieved 13 March 2012.
- ↑ "A unique oral care brand for up-close situations". Unileverme.com. Retrieved 13 March 2012.
- ↑ "Unilever sells oral healthcare lines". Cnn.com. 10 September 2003. Retrieved 13 March 2012.
- ↑ "Unilever N America Plan Not To Hit Indian Oral Care Biz". The Financial Express. 12 September 2003. Retrieved 13 March 2012.
- ↑ Krishnamurthy, Sandeep (2006). Contemporary research in e-marketing, Volume 2. Idea Group Inc (IGI). p. 317. ISBN 1591408245.
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