Club-Mate

Club-Mate

Club-Mate logo
Country of origin Germany
Introduced 1924
Original Club-Mate, Club-Mate Winter-Edition, Club-Mate IceT Kraftstoff and Club-Mate Cola.
Crate of Club-Mate
Tschunk (or "Chunk"), a Club-Mate cocktail with rum, cane sugar and lime (compare Caipirinha)

Club-Mate (German pronunciation: [ˈklʊp ˈmaːtə]) is a caffeinated carbonated mate-extract beverage made by the Loscher Brewery (Brauerei Loscher) near Münchsteinach, Germany, which originated in 1924.[1] Club-Mate has 20 mg of caffeine per 100 ml. Club-Mate has a relatively low sugar content of 5 g/100 ml, and low calories (20 kcal/100 ml of beverage) compared to other beverages such as Cola or most energy drinks.

Also available is Club-Mate IceT Kraftstoff, which is an ice-tea variant with slightly higher caffeine content (22 mg/100 ml) and with more sugar than original Club-Mate.

Club-Mate is available in 0.33-litre and 0.5-litre bottles.

Three examples of Club-Mate-based mixed drinks are vodka-mate, Tschunk (or "Chunk"),[2] a combination of rum and Club-Mate, and Jaeger-Mate, a mix of Jägermeister and Club-Mate.

History

Geola Beverages of Dietenhofen, Germany originally formulated and marketed Club-Mate under the name Sekt-Bronte. The drink was only known regionally until acquired by Loscher and marketed under the name Club-Mate.

In December 2007, Loscher marketed a Club-Mate winter edition. The limited-edition Club-Mate consists of the original formula mixed with cardamom, cinnamon, star anise and citrus extract. It is since sold regularly for a limited time during winter.

In 2009, a Club-Mate-styled cola variety was introduced. Unlike other colas, its recipe includes mate-extract.

In 2013, Club-Mate Granat, a Club-Mate variety with additional pomegranate flavor, was introduced.

As of July 2010, the company listed additional countries like the United Kingdom,[3] the United States,[4] Belgium,[5] Bulgaria [6] and Luxembourg to reach distributors in 40 countries,[7] primarily in Europe, but also in Canada, [8] Australia, Israel, Turkey and South Africa.

Hacker culture

Club-Mate has developed a following in computer hacker culture and tech start-ups, especially in Europe. Bruce Sterling wrote in Wired magazine that it is the favorite beverage of Germany's Chaos Computer Club as well as Noisebridge[9] and HOPE[10] in the United States. Club-Mate appeared in numerous leading media websites like Al-Jazeera,[11] TechCrunch[12] and Vice.[13]

Ingredients

See also

Notes and references

External links

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