Club Premier (loyalty program)

Club Premier
Subsidiary
Industry Marketing/Consumer Discretionary
Headquarters Mexico City, D.F., Mexico
Key people
 Francisco José Schnaas Groues (Director General of PLM)
Owner Aeromexico and AIMIA
Website www.clubpremier.com
This article is about loyalty program. For building in Guatemala, see Club Premier (building).

Club Premier is a loyalty program based in Mexico, originally the frequent flyer program of Aeroméxico, the Mexican airline, now spun off and operated by PLM, which is 51% owned by Aeroméxico and 49% by AIMIA, the Montreal-based loyalty company with its origins as the frequent flyer program of Air Canada.

History of ownership structure

In September 2010, AIMIA, formerly Groupe Aeroplan, acquired approximately 29 percent of Club Premier for 35 million US dollars. Club Premier was spun off from Aeroméxico and to do this Grupo Aeroméxico and Groupe Aeroplan created the company Premier Loyalty & Marketing, S.A.P.I. de C.V. ("PLM") to operate Club Premier.[1][2][3][4]

In December 2012, Groupe Aeroplan invested another 88 million USD to acquire an additional 20% of PLM, so that now, AIMIA controls 49% of PLM and Aeroméxico controls 51%.[5][6]

Members

Club Premier has 2.9 million members. Members can earn points with Aeroméxico, SkyTeam airlines, Alaska, LAN and Copa Airlines,[7] as well as with affiliated hotel chains and car rental companies,[8] Soriana hypermarkets[9] and other retailers.

Club Premier has co-branded consumer credit cards with American Express, Banamex Mexico and U.S. Bank (USA), plus a co-branded corporate card with American Express in Mexico.[8]

References

  1. ↑ Club Premier case study, Aimia website
  2. ↑ "Aeroplan to buy stake in AeroMexico's Club Premier", Reuters, Apr 26, 2010
  3. ↑ "Groupe Aeroplan to Make Strategic Investment in Club Premier, AeroMexico's Frequent Flyer Program", Bloomberg, April 26, 2010
  4. ↑ "Aeroplan buying stake in AeroMexico loyalty program", Ross Marowits, Montreal Globe and Mail, Apr. 26 2010
  5. ↑ "Grupo Aeromexico and AIMIA inc. Announce closing of the acquisition by AIMIA of an additional 20% equity participation in Premier Loyalty & Marketing, owner and operator of Club Premier", Press release on Club Premier website 2012-12-17
  6. ↑ "GRUPO AEROMÉXICO, S.A.B. DE C.V. Y AIMIA INC. ANUNCIAN EL CIERRE DE LA COMPRA DEL 20% ADICIONAL POR PARTE DE AIMIA INC. DE LAS ACCIONES DE PREMIER LOYALTY Y MARKETING, EMPRESA OPERADORA Y DUEÑA DE CLUB PREMIER", Press release on Aeroméxico website 2012-12-17
  7. ↑ "Other airlines", Club Premier website, accessed 2014-08-01
  8. 1 2 "About Club Premier", Club Premier website
  9. ↑ "Soriana Club Premier", Club Premier website

External links

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