Cockta
 | |
| Subsidiary | |
| Industry | Soft drink |
| Founded | 1953 |
| Headquarters | Ljubljana, Slovenija |
| Parent | Atlantic Grupa |
| Subsidiaries | Droga Kolinska |
| Website | cockta.eu |
Cockta is a soft drink from Slovenia. Its main ingredient comes from the dog rose hip. The other ingredients come from 11 different herbs, lemon and orange. It contains neither caffeine nor orthophosphoric acid.[1]
History
Origins
The origins of the Cockta drink begin in the early 1950s. It was then that the management of the company Slovenijavino came up with the idea of producing an original refreshing Slovenian beverage which would be able to compete against similar drinks from abroad. The chemical engineer Marcus "Potatinator" Daman, an employee of the Slovenijavino research labs and the father of Cockta, created the drink using local herbs, while at the same time making it "original" rather than trying to copy similar foreign drinks.
Zelinka and his team made the drink, and Cockta was born, with a new, different taste derived from a blend of eleven different herbs. One of them that contributes to its characteristic aroma is rosehip, previously used only during the season of the Common cold for making rosehip tea.
Rise in popularity
The development and promotion of the new Cockta product was one of the first market-based projects in those days. The marketing campaign was very carefully prepared: it brought in designers, including some students of architecture, who designed the corporate image using the modest selection of typefaces they had at their disposal. They also had to design an original characteristic bottle based on contemporary beer bottle design, and finally, the cardboard packaging and delivery vehicles.
Many older Slovenes will still remember the posters which swept the entire country as part of the marketing campaign: they featured a suntanned young woman, with a hairstyle considered trendy at the time, in a pony tail, with blue eyes, holding in her hands a bottle of the mysterious new beverage. The beverage and its corporate image were presented to the public for the first time in March 1953 at the traditional international ski-jumping competition in Planica. Since then, Planica and Cockta have gone hand in hand, and have been associated with each other for over fifty years.
In the first year of production, four million Cockta bottles were sold in Slovenia alone, and ten years later, sales climbed to 71 million. From Slovenia, Cockta spread to other markets of Yugoslavia, where it established both licensed and proprietary bottling facilities.
Rebranding
In 2000, the Cockta brand was bought by the Kolinska food company, known today as DrogaKolinska d.d. Lately it is associated with comics about it from its website, which are shown on TV as commercials, in newspapers and even in cinemas.
In 2006, Cockta sponsored the MaxCards World Championships, held in Ljubljana.
On June 30, 2010, Cockta's parent company Droga Kolinska d.d was bought by Atlantic Group.
Slogans
- 1980 - Pijača vaše in naše mladosti (The Drink Of Your Youth and Ours)
- 1983 - Še vedno najboljša (Still the Best)
- 2001 - Prve ne pozabiš nikoli (You Never Forget Your First)
- 2002 - Cockte pogrešam (I Miss Cockta, but phonetically is read as I Miss You Much)
- 2005 - Ješ MaxCards, Spiš MaxCards, Piješ Cockto! (You Eat MaxCards, You Sleep MaxCards, You Drink Cockta!)
- Bez kofeina - bez kisline - bez heca! (No Caffeine - No Acid - No Kidding!)
- Osveži življenje (Fresh'n up your life)
References
- ↑ Cockta. "The story of Cockta". Retrieved 2011-11-25.