Colors (Halsey song)

"Colors"
Single by Halsey
from the album Badlands
Released February 9, 2016
Format Digital download
Genre Electropop
Length 4:09
Label
Writer(s)
Producer(s) Dylan William
Halsey singles chronology
"New Americana"
(2015)		 "Colors"
(2016)		 "Castle"
(2016)

"Colors" is a song by American recording artist Halsey taken from her debut studio album, Badlands (2015).[1][2] It serves as the official third single from the record, and it hit alternative radio on February 9, 2016.[3]

Background

An electropop song,[4] "Colors" was written by Halsey and Dylan Bauld, and produced by Dylan William. Halsey expressed to Complex magazine:[5]

"[Blue is] just my creative color. It's like so many things at once. It's electric, and it's bright, but it's also calm. It's also ethereal. Blue is just an otherworldly color to me. Blue is the sky. Blue is the sea. Blue for me represents the unexplored territory."

On January 21, 2016, Halsey revealed the single's artwork via Twitter. The art had been painted on the side of a building located at the intersection of Franklin Street and Meserole Avenue in Williamsburg, Brooklyn.[6] The picture features a black human silhouette standing in front of a dark green background. Lilac paint splashes around the head of the figure, which is a reference to the song's bridge. Upon its release, MTV's contributor Madeline Roth compared the reveal to the advertising campaign preceding Justin Bieber's album Purpose.[7]

Music video

A music video for the single was directed by Tim Mattia and released on February 25, 2016.[8] Prior to its release, Halsey unveiled two teasers of the music video on her Twitter and Facebook account. She also announced that the video would premiere on February 25, 2016, and would co-star actor Tyler Posey.[9]

The video received a positive reception upon release, with critics mainly focusing on the video's plot twist. Nylon Magazine contrasted the song's "dreamy nature" with the video's roller coaster storyline.[10] Ella Ceron of Teen Vogue called the video "ethereal."[11]

Synopsis

The video starts with Halsey's character photographing Posey and his father with her polaroid camera while they play a game of tennis. Halsey and her mother walk down from the tower and sit with the two men. Halsey's mother invites them to dinner. Posey's character spots her thumbing through pictures in her car, which she makes a visible effort to hide. Halsey and her mother meet up for dinner. While eating, Tyler's father notices Halsey has food on her face while she is staring off into the distance. She then takes a picture of the three of them.

Back at the school, Halsey is struggling to open her locker as Tyler walks towards her. She accidentally drops the pictures when he is standing next to her. While picking them up, Tyler discovers that none of them are of him, and it is revealed that Halsey's character harbored a crush on Tyler's father during the entirety of the video. He punches an adjacent locker and storms off. The video ends with Halsey taking a final picture, with the picture being entirely blue, as is the case before a Polaroid photo develops.[12]

Live performances

"Colors" was promoted by Halsey in a number of live appearances, including Jimmy Kimmel Live, Boston Calling Music Festival and at 02 Academy Islington, London.[13]

Charts

Chart (2016) Peak
position
Australia (ARIA)[14] 99
Czech Republic (Rádio Top 100)[15] 74
Czech Republic (Singles Digitál Top 100)[16] 61
Slovakia (Singles Digitál Top 100)[17] 68
US Bubbling Under Hot 100 Singles (Billboard)[18] 17
US Mainstream Top 40 (Billboard)[19] 38

Release history

Country Date Format Label Ref.
United States February 9, 2016 Adult album alternative radio
[20]
February 29, 2016 Hot/Modern/AC radio [21]
March 1, 2016 Mainstream radio [22]

References

  1. ↑ "Halsey's "New Americana" Debuts on Hot 100; "Colors" on Bubbling Under Chart". headlineplanet.com. Retrieved 2015-10-11.
  2. ↑ "Colors (Audio) - Halsey - Vevo". vevo.com. Retrieved 2015-10-11.
  3. ↑ Cantor, Brian. ""COLORS" SET AS HALSEY’S NEXT SINGLE; ALTERNATIVE RADIO IMPACT DATE ANNOUNCED". Headline Planet.
  4. ↑ Mike Wass (2016-01-07). "Halsey Preps "Colors" As The Third Single From ‘Badlands’". Idolator. Retrieved 2016-04-27.
  5. ↑ Morris, Jessie. "Halsey Talks Her New Album, 'Badlands'". Complex. Retrieved 2016-04-27.
  6. ↑ "HALSEY ANNOUNCES NEW SINGLE "COLORS" VIA BROOKLYN GRAFFITI". fuse.tv. Retrieved 2016-02-08.
  7. ↑ "Halsey Announced Her New Single In A Very Bieber-esque Way". mtv.com. Retrieved 2016-02-08.
  8. ↑ Geffen,Sasha. "HALSEY HAS A CRUSH ON TYLER POSEY IN THE ‘COLORS’ VIDEO — OR DOES SHE?". MTV.
  9. ↑ Lauletta, Tyler. "HALSEY DROPS TEASER FOR "COLORS" VIDEO FEAT. TYLER POSEY". Fuse.
  10. ↑ Hartounian, Nanor. "Halsey’s New Music Video Will Take You On An Emotional Roller Coaster". Nylon.
  11. ↑ Ceron, Ella. "Halsey's New Music Video for "Colors" Has a Very Surprising Twist Ending". Teen Vogue.
  12. ↑ "Halsey - Colors". YouTube. 2016-02-25. Retrieved 2016-04-27.
  13. ↑ "Live Review: Halsey @ O2 Academy Islington, London - Fortitude Magazine". fortitudemagazine.co.uk. Retrieved 2015-10-11.
  14. ↑ Ryan, Gavin (March 12, 2016). "ARIA Singles: Lukas Graham Spends 4th Week at No 1". Noise11. Retrieved March 12, 2016.
  15. ↑ "ČNS IFPI" (in Czech). Hitparáda – Radio Top 100 Oficiální. IFPI Czech Republic. Note: insert {{{year}}}{{{week}}} into search. Retrieved April 26, 2016.
  16. ↑ "ČNS IFPI" (in Czech). Hitparáda – Digital Top 100 Oficiální. IFPI Czech Republic. Note: insert {{{year}}}{{{week}}} into search. Retrieved March 29, 2016.
  17. ↑ "SNS IFPI" (in Slovak). Hitparáda – Singles Digital Top 100 Oficiálna. IFPI Czech Republic. Note: insert {{{year}}}{{{week}}} into search. Retrieved March 29, 2016.
  18. ↑ "Bubbling Under Hot 100". Billboard. Archived from the original on April 19, 2016. Retrieved April 19, 2016.
  19. ↑ "Halsey – Chart history" Billboard Pop Songs for Halsey. Retrieved March 22, 2016.
  20. ↑ "R&R :: Going For Adds :: Triple A". Radio & Records. Retrieved January 6, 2016.
  21. ↑ "R&R :: Going For Adds :: Hot/Modern/AC". Radio & Records. Retrieved February 12, 2016.
  22. ↑ "R&R :: Going For Adds :: Top 40/Mainstream". Radio & Records. Retrieved February 12, 2016.
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