Communication Arts (magazine)

Communication Arts

Communication Arts logo
Frequency Bi-monthly
Circulation 63,043 [1]
Publisher Patrick Coyne
First issue August 1959
Company Coyne & Blanchard, Inc.
Based in Menlo Park, CA
Language English
Website www.commarts.com
ISSN 0010-3519
This article is about a specific trade publication. For generic uses of the term, see Communication art.

Communication Arts is the largest international trade journal of visual communications.[1] Founded in 1959 by Richard Coyne and Robert Blanchard, the magazine’s coverage includes graphic design, advertising, photography, illustration and interactive media. The magazine continues to be edited and published under the guidance of Coyne’s wife Jean and their son Patrick Coyne. Currently, Communication Arts (CA) publishes six issues a year and hosts six creative competitions in graphic design, advertising, photography, illustration, typography and interactive media and two Web sites, commarts.com and creativehotlist.com

History

The first issue debuted in August 1959 as the Journal of Commercial Art.[2] Among a number of innovations, it was the first U.S. magazine printed by offset lithography.[3]

Within six months, paid circulation grew to 10,000. Paid advertising, however, was low and CA was not a financial success. After Blanchard left to go into business by himself, Coyne and a small staff continued to write, design, and produce the magazine. Eventually, paid circulation increased to 38,000.[4]

CA’s current audited paid circulation is 63,043[1] and an average of 3.1 people see each issue, giving Communication Arts an estimated reach of 189,129 readers.[5]

Competitions

To generate additional income and editorial content, the magazine began an annual juried competition in 1960. Within a few years, the annual competition grew, and eventually segmented into four annual competitions: graphic design, advertising, photography and illustration. A fifth competition, interactive, was added in 1995. All the CA competitions are juried by creative professionals.

Online presences

CA was the first major design publication to launch a Web presence (Communication Arts) in 1995.[6] In addition to showcasing creative work in visual communications, it included job listings. The jobs section grew, and was relaunched in 2001 as a standalone website, Creative Hotlist. These two websites receive approximately three million page views and 250,000 unique visitors per month.[7]

See also

References

  1. 1 2 3 Audit Bureau of Circulations Publisher’s Statement 12/07
  2. ↑ The Journal of Commercial Art, Vol. 1, #1, August, 1959, Palo Alto, California
  3. ↑ “Yesterday in CA”, Communication Arts, Vol. 31, #2
  4. ↑ SRDS Publisher’s Sworn Statement, June 30, 1979
  5. ↑ http://www.commarts.com/download/mediaInfo.pdf
  6. ↑ http://www.audreylynn.net/MIPA/MIPA_Resources.html
  7. ↑ http://www.commarts.com/advertise/web_overview.html

External links

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