Contingency sponsorship
Common in auto racing, contingency sponsorship is a form of sponsorship whereby race teams place decals on their vehicles from companies in exchange for awards for winning or meeting certain performance goals.[1] These awards can be monetary or can include credits for free or discounted equipment.[2]
The best known example of a series with many contingency sponsorships is the NASCAR Sprint Cup Series. The front fenders of the cars are mottled with many rectangular decals that teams are either required or financially encouraged to place there.[1] Some of the more lucrative contingencies are the Coors Light Pole Award and the Sunoco Rookie of the Year Award.[1]
Contingency sponsorship can sometimes also include granting the right for the sponsor to use images of the driver and their car in promotional literature and advertising. Some contingencies require the team to use the sponsor's equipment as well as display a decal.[2]