Crabbie's
| Type | Ginger beer |
|---|---|
| Manufacturer | John Crabbie & Company |
| Distributor |
St. Killian (USA) |
| Country of origin | Edinburgh, Scotland |
| Introduced | 2009 |
| Alcohol by volume | 4.8% |
| Colour | golden yellow |
| Flavour | Ginger beer with a spicy sparkling flavor |
| Variants |
Spiced Orange |
| Website | Crabbies UK |
Crabbie's Ginger Beer is a sparkling Ginger Beer produced by Halewood International.
Background
The ginger beer was created by a Scottish merchant named John Crabbie. Crabbie first imported ginger to make the beverage from the Far East into the port of Leith, Edinburgh in 1801.[2] The method used by Crabbie is still used today. The original John Crabbie company went into liquidation in 1848 and its assets were acquired by fellow Leith distiller Macdonald & Muir.[3] Macdonald & Muir acquired the Glenmorangie Distillery in 1918 renaming itself The Glenmorangie Company in 1996. In 2007, it sold the brand to the present owners, Halewood International.[4] Crabbie's is alcoholic (4.8%) and fermented ginger and steeped for up to eight weeks. The Ginger beer has a spiced flavour and a sparkling flavour similar to a carbonated beverage. Crabbie’s is typically chilled over ice with a slice of lemon or lime.[2][5][6]
Distribution
Since 2011 Crabbie's has been distributed in Australia through Woolworths Liquor, Beer Wine Spirits and Dan Murphy's grocery stores. In 2012. Crabbie's began distribution in the United States through St. Killian company[2]
Variations
In the UK and USA, Crabbie's is available in flavours such as spiced orange, strawberry & lime, and Scottish raspberry. Outside of the UK and the USA, variations might be found in speciality shops. In the USA, Crabbie's is sold as a malt beverage, and is not gluten free. The discovery that the American version of Crabbie's is not gluten free caused much alarm and controversy among the celiac and gluten intolerant community as Crabbie's was originally marketed as gluten free in the United States. [7] In the UK, it is a gluten free product. [8]
Sponsorship
Crabbie's is the official sponsor of the Grand National Festival.
Scottish football club Hibernian has also been sponsored by Crabbie's.[9][10]
References
- ↑ Crummy, Martin (6 June 2012). "Crabbie’s drives global expansion". The drink business. Retrieved 24 November 2013.
- 1 2 3 Bassett, Win (November 15, 2012). "Crabbie’s, The Original Alcoholic Ginger Beer, Debuts in United States". All About Beer Magazine. Retrieved 24 November 2013.
- ↑ http://www.brewsnews.com.au/2011/10/crabbies-ginger-beer/
- ↑ http://www.harpers.co.uk/wine/halewood-international-buys-crabbies/303450.article
- ↑ Danze, Tina (6 August 2013). "Beer Buzz: Crabbie’s Original Alcoholic Ginger Beer". Dallas News. Retrieved 24 November 2013.
- ↑ Knowlton, Andrew (January 22, 2013). "A Bottle in Front of Me Crabbie's". BON APPÉTIT. Retrieved 24 November 2013.
- ↑ http://theglutenfreeprofessor.com/is-crabbies-ginger-beer-really-gluten-free/
- ↑ http://meadist.com/mead-articles/top-gluten-free-alternatives-to-beer/
- ↑ "< back Crabbie’s announced as official sponsor of Hibernian FC". Crabbies Sponsors FC. Crabbies. Retrieved 24 November 2013.
- ↑ "Hibs unveil three-year deal with Crabbie's". www.scotsman.com (Johnston Publishing). 29 March 2011. Retrieved 7 December 2013.