Cruise collection

A cruise collection or resort collection, sometimes also referred to as holiday or travel collection (collection croisière, in French), is an inter-season or pre-season line of ready-to-wear clothing produced by a fashion house or fashion brand in addition to the recurrent twice-yearly seasonal collections - spring/summer and autumn (or fall)/winter - heralded at the fashion shows in New York, London, Paris and Milan.

Originally meant for wealthy customers or "more seasoned jet-setters"[1] going on cruises (e.g. North Americans) or vacationing in the warm Mediterranean area (e.g. Europeans) during the winter months, cruise collections offer light spring or summer clothing when the weather at the points of sale actually calls for winter apparel.[2] These days, they are targeted at customers who have "finished buying their fall wardrobes and are looking ahead to vacations".[3] These "warm-weather designs [...] arrive in the shops in the US in November",[4] after the autumn/winter collections and before the spring/summer collections, or generally between November/December and February in the Northern hemisphere.

High fashion houses like Chanel, Dior, Gucci, Marc Jacobs, and Ralph Lauren offer cruise/resort collections. Although usually intended for women, lately "menswear is coming aboard with Dolce & Gabbana, Giorgio Armani, Prada, Zegna, Etro, Gucci and Burberry often sneaking a few resort looks into the fall fashion shows" or producing signature cruise collections.[2] Yves Saint-Laurent presented its first men's cruise collection in 2006 which has since then been offered every year.[5]

See also

References

  1. Versace Cruise 2009, fashionweekdaily.com, June 5, 2008
  2. 1 2 Get your vacation wardrobe shipshape, Rod Stafford Hagwood, South Florida Sun-Sentinel, June 2, 2008
  3. Fashion: The Shorts and Longs of Resort Wear, Bernadine Morris, The New York Times, June 27, 1989
  4. No winter in fashion climate, Edward Helmore, The Sydney Morning Herald, June 26, 2008
  5. First resort, Staff, men.style.com, November 16, 2006
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